The digital world is constantly evolving; users are spending more time on their Smartphones and mobile devices. Whether you are a startup or an established business, having a Mobile App can no doubt increase your visibility as well as it can put you in a better position in front of your competitors.

If you are looking for mobile app development, you need to be sure of what you intend to accomplish with the mobile app and how it will drive your business.

Here are the top 5 things to be considered when developing a mobile app for your business:

1. Market Research

Conducting proper market research is the first step to understand the competition, user likes and dislikes, and defining your target audience. This gives you more insights on what you need to develop whether it must be an Android app or an iOS app.

2. Platforms

The major platforms for mobile app development are Android and iOS. When it comes to Android vs. iOS, selecting the right platform to build your mobile app is an intimidating task. Android has more users, whereas iOS is more secure and more popularity. If you have a budget, it is better to go for both platforms or choose the one which can lead you towards your goal.

3. Native vs. Hybrid App

Native Applications are a Smartphones application built specifically for an operating system using a programming language like Java for Android app and Objective C for iOS app. Hybrid Applications are web based apps developed using JavaScript, HTML and CSS. They are subsequently configured to work on Smartphone platforms. Also, hybrid apps are less expensive.

4. App Store Optimization

The key elements for app store optimization are:

App name: Make it easy to spell and pronounce, unique and descriptive, fitting within the word limits.

Keywords: This is only applicable to Apple, being an extra space to specify the search terms relevant to your application.

Icon: Use a clear color palette to avoid using lots of small details with a clear concept

Screenshots: Make sure to use all relevant screenshots and to leverage caption texts to highlight benefits

Description: Focus on the first 3 lines to convey the key points, use bullet points.

Preview Video: It should be short and straight to the point with a clear and universal message that will work in any localization.

5. Marketing an App:

It is equally important to market your mobile app amongst your target users. The most common way to promote your app is to put it up for download on your website.

If it’s a native mobile app, you can place it in the app store of its platform. Other ways of promotion include sending an email to your customer list, paid to advertise, YouTube videos, etc.


Having these things in mind before heading for mobile app development can make your app less fragile. Mobile App Development is a strategic call rather than a technical call and therefore it must be nurtured intrinsically to fulfill the company’s value and objectives.

Once you follow these preparation steps, you will be ready to dive into your mobile app development without distractions and lead it to successful a successful deployment and launch!

Author's Bio: 

Sunny writes for mobile app development company that offers iOS and Android app development services to build custom app.