Before the event:
1 Review the marketing materials and pre-select the sessions you most want to attend, if there are concurrent sessions.
2 Prepare an action plan in writing to ensure you get what you need most out of the event. Include the information that you need to learn most and set an overall intention for the event.
3 Try to connect with fellow attendees in advance if there are Facebook groups or Twitter conversations.
4 If the event is not local, arrive at least a day early to settle in, get acclimated to your surroundings and adjust to time zone changes.
5 Stay at the same location as the event so you can skip the cab fare, have more time to connect with friends and new contacts, as well as having a nearby place to take a break.
6 If you are a business owner, you are representing yourself, your business and your brand. Ensure you project a professional image from your hair and makeup (ladies) to your attire to your accessories and shoes.
7 Pack a refillable water bottle, healthy snacks, plenty of paper, pens, lots of business cards and/or marketing materials.

During the Event:
1 Register and pick up materials at early check-in, if possible. Read through the materials in advance and prepare your mindset.
2 Get a good sleep so you will be fresh and energized for the event.
3 Arrive a few minutes early to get a good seat. Be sure to change your location after each break to meet more people and to take in the event from different perspectives.
4 Organize business cards and any other marketing materials to have readily available for people who are interested and ask for them. Ensure you have a place to keep business cards and marketing materials given to you.
5 Be open to possibilities. You may find a mentor, JV partners, affiliates, referral partners, clients or lifelong friends. Knowing key business numbers will be beneficial to have for potential working partnerships.
6 Initiate contact by introducing yourself to people and engage them in conversation by asking questions. Even if you are shy, asking if someone is enjoying the event or the location is a good way to break the ice.
7 Take notes, but be sure to capture only the important points so that you will still be able to enjoy the event.
8 Many of the speakers will offer bonuses and reduced price incentives on their home study products or tickets to other events. This is a great way to cut costs on learning materials you may need or other events you would like to attend.
9 Complete surveys or comment forms to help the organizer learn what worked well and what could be improved. You will be grateful for this information from your attendees should you host an event!
10 Get out and see the sights at least one evening and have some fun! Be sure to include friends and new contacts to create a personal bond.
11 The event and related expenses may be an income tax deduction. Check with your accountant to confirm.
12 Keep hydrated, eat healthy meals and get some exercise. If you cannot hit the gym, take the stairs and go out for a walk.

After the Event:
1 Review your notes.
2 Follow up with your contacts. If possible, take the time for a hand-written note as is more memorable and creates a better impression than e-mail.
3 Take action on implementing what you have learned!!

Most of all, relax and enjoy the experience!

Author's Bio: 

Lisa Fraser is a Money, Marketing and Soul Coach. Lisa works with highly-motivated Consultants and Coaches to break free of the 1:1 business model and break through the glass ceiling on their business income. It is time to stand out in the crowd with an ideal client-attracting brand, clear out recurring money mindset issues, design leveraged program packages and charge what they're worth (and actually get it!).