When most people think about creating a business model, they think about their business plan or identifying the products or services they want to offer. However, a business model is much more. It’s where you determine the steps you will take to create something that your customers will view as valuable.

Determine Who Your Audience Will Be

Some mistakenly think that the best approach to take is to cast as wide a net as possible. However, if you do that, you might attract a lot of interest from people who truly do not want or do not need your product or service.

Your goal should be to narrow your focus and identify two or three buyer types. For each group, identify the demographics and the challenges they face in common. Identify how your product or service will address the challenges your targeted customers face.

Create Your Business Process

Before you can show your business to the world, you need to know what your business process will be. This means having an in-depth knowledge of the processes needed to make your business model successful.

It all starts with identifying the core aspects of your business and the core aspects of the products or services you are offering. From there, you can identify key activities that align with the core principles of your business.

For example, Norsteel Buildings create pre-engineered steel buildings. Their core service is providing prefabricated state-of-the-art manufacturing plants. Their business model revolves around helping organizations finish their product faster while creating something that is durable. They have built their company around design customization, a professional team, quality construction, and excellence.

Keep Track of Key Business Resources

This means that you need to know what your company needs when carrying out daily processes. How do you find new customers and succeed at your business goals? Documentation is important. Resources that you will need to monitor and document may include warehouses, websites, intellectual property, capital, and customer lists.

Create a Strong Value Proposition

Your success depends on your ability to stand up to the competition. Just because you have an excellent product or service does not mean that you are going to be successful. The business world is full of examples of companies that on paper seemed like they were going to take off but in reality struggled.

You need to establish what you will do to stand out from the competition. What is it about your service that is revolutionary, innovative, or offers a unique take on something that people enjoy?

Once you have identified these things, you need to link them to the services, products, or forms of delivery that you offer. This is the aspect of building a business model that must be forward-thinking. You may have something that is going to be valuable to your customers today, but if you don’t keep up with their needs as their needs change, you will quickly find yourself phased out and forgotten.

Who Will You Work with?

Businesses cannot succeed in a vacuum. They require partners that contribute to the business’s success. When laying out your business model, identify key partners, vendors, advertising partners, and other strategic allies who can help you improve the service you offer to your customers.

When thinking about the example mentioned above of Norsteel Buildings, partners might include steel suppliers, logistic companies, or parts wholesalers.

Generate Demand

You know that the product or service you offer is good. Now, it’s time to convince the public that they need what you are offering. To do this, you will need to create a strategy that builds interest in your business. This strategy should produce leads and sales conversions.

This means thinking about how your customers will find you. Once customers notice your brand, you need to create a clear channel for them to act on that knowledge. You want to guide your customers’ journey with your product or service. You want to be creating additional incentives that motivate your customers to want to buy from you.


When you create a business model, you are trying to make calculated guesses when deciding on what is going to work. As you go through the process, you may realize that not everything is playing out exactly as you expected. This is where flexibility comes into play.

It would be a mistake to think your initial plan is written in stone. Look it over from time to time and implement adjustments as needed.


Author's Bio: 

Katie earned a BA in English from WWU and loves to write. She also adores hiking in redwood forests and photography. She feels happiest around a campfire surrounded by friends and family.