Tips for High Converting Squeeze Pages
Written by John Jacobs
If you have an online business but no email list, then you just have to get started on it as soon as possible. If your market is suitable for email marketing, then failing to get engaged is like throwing money out the window. So if you want to do this, then start thinking about building your own squeeze page to get the job done. You will achieve the best conversion rates for your squeeze page if your offer is good enough to cause people to depart with their contact info. One of the most important elements of your squeeze page is the call to action. Your conversion rates will be dismal if your call to action is weak and has no weight. Most newbie internet marketers make the mistake of assuming that the visitors coming to their site automatically know what to do. In most cases, you actually have to tell them what they need to do. You have to explain what you want clearly, so if you want them to use their email to sign up for your list, you have to be clear. Studies have revealed that placing large, loud graphics and text next to the call for action has resulted in higher conversion rates. Quite a few of the top marketers are now including video on their squeeze pages, which they use to entice people to put their email address in the opt-in box, in return for a freebie. Therefore, the first step in creating a great squeeze page is to have an effective call to action as this will help your page stand out and also impact your visitors. The key to a good squeeze page is for it to be as simple as possible, with no clutter or frills. The whole point of a squeeze page is to maximize the number of conversions of visitors into subscribers. Your squeeze page should be simple and to the point, as you don't need to make it fancy. A simple page can still be very professional. Your visitors should understand what you are trying to communicate instantly, as soon as they see your page. Make sure not to confuse your audience with blaring music, an unpleasant looking page or heavy graphics. The goal is to have a design that complements your copy and creates a professional image while also helping your prospective customers. Last but not least, ensure that the submission button on your squeeze page is being used wisely. You shouldn't label your button simply 'submit' or 'click here' as it is a perfect opportunity for you to reiterate your call to action. You are missing out on an amazing chance, if you aren't using this button properly. It's a great place to reiterate a benefit that your prospect will enjoy when they subscribe to your list. You can make the call to action even more assertive and powerful by putting something like "Yes! Get My Free Report to Me Now!" on the button. This approach will help you increase the number of people who sign up to your list, even if they were on their way out at first. You may need to read up more about squeeze page formats, but it is well worth your time to do. The only thing that you need to remember is that your squeeze page is not like your regular website, which is why you need to give it special preference. Regarding traffic to your page, be sure you are getting prequalified and targeted traffic to it. Now you have a larger part of the puzzle, but you still need to learn more about good squeeze pages.
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About the Author
I am a triathlete and enjoy surfing as well. I am currently looking for a new job and have some time to do some writing.
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