It is not news that technology has changed, well, everything, including how people go about shopping for things they need. This, of course, has had ramifications for the retail sector as well. How so? Well, for starters, myriad technology-driven tools help retailers gather vital leads, deliver wildly improved customer experiences, and so much more.

Technology helps eCommerce organizations to strengthen relationships with customers while keeping them top of mind for customers when they are sales-ready. But with technology, it is easier to learn about the customer, their needs and expectations & even how you solve their challenges fast.

However, to succeed, there’s a dire need to adopt a holistic eCommerce marketing strategy. It would involve both offline and online tactics – the right combination would allow the creation of the right awareness for the brand across platforms that the target audience frequently visits.

Now that is enough about what technology can do for retail businesses, let us now move on to the different technologies that retailers can use to drive better sales.

  1. Recommendation engines: A rather potent provision of the evolution of technology, recommendation engines help retailers empower their customers to quickly find the products they may be looking for and sometimes even the products they may have not realized they need. Case in point: Netflix and Amazon both use recommendation engines; while the former use recommendation engines to offer a content recommendation, the latter uses them to drive customers to products based on their search histories and other such factors.
  2. Email marketing: Unlike what some people may think, email marketing continues to not only be relevant but also a robust means to help retailers engage with and fulfill customers’ requirements. This is because email marketing allows companies to reach out to potential customers and convert them into customers. Besides lead conversions, email marketing also helps retailers connect with customers right from the beginning of their journey with the business, i.e. when the customer makes first contact with the brand, to till the purchase is executed.
  3. Inventory management: Most people may not realize the role inventory plays in the seamless and successful operations of a retail business. This makes sense too — after all, imagine the toll a low inventory would take on the reputation of a retailer among its target customers. On the contrary, an excess of inventory is subject to the risk of theft, damage, spoilage, etc. The market is brimming with avant-garde inventory management systems that not only enable monitoring of real-time inventory levels but manage stock, adapt inventory according to demand, and so much more.
  4. Internet of Things: According to a McKinsey report, IoT will have an economic impact of between $410 billion to $1.2 trillion per year in retail by 2025. That is not a small figure by any measure and serves to demonstrate the potential of integrating IoT in one’s retail operations, including via using such tools to empower the retail system to read tags on items in customers’ carts, thus automating the checkout process. IoT can also be used to foster loyalty by rewarding returning customers.

There is no denying that new-age customers have come to expect quite a bit from all companies to whom they give their business, but more so from retailers on account of the frequency with which most people engage with this sector. Anyway, as customers’ expectations continue to evolve, retailers have felt the need for modern solutions and have found that technology has the answers to pretty much all their questions; leveraging the latest technologies allows retailers to deliver substantially improved customer experiences and thus drive better sales for the business. Now, if you too want to integrate modern technologies into your retail operations, we highly recommend getting in touch with a trusted custom retail software development company and getting started ASAP.

Author's Bio: 

This article is written by Kaushal Shah and it gives tips for retail businesses to use technology to enhance sales