Are you in charge of the marketing of your company's social networks? Using social networks to grow the business, generate new prospects and develop a brand may seem to require a lot of effort and, in a certain way, it is like that. However, there are steps that can help you improve your chances of success, which will help you take advantage of everything that social networks have to offer.

1. Create a plan for each social media channel
If you do not plan correctly, your plan will not prosper. Many companies make the mistake of blindly incorporating social media marketing without a strategy or plan.
If you can not answer questions like "Why are you on social media?" Or "What social networking platform is your target audience?" Then it's time to press the reset button. Start writing a plan with your team so they can use the reference when they need it.
Your social network plan should consist of miniplanes for each social network channel in which you expect to have a presence. You will have a plan for Twitter, Facebook, among others.
If you're starting, you'd have to work on three social networking sites or less. Most companies, especially small businesses that try to manage five different social media accounts usually end up doing a mediocre job with few or no results. You can also use smm providers to boost your facebook like and subscriber.

2. Publish regularly
Publishing a tweet per day will not make a difference. Some platforms like Instagram and Snapchat do not necessarily move as fast as Twitter or Facebook. That is, you do not need to post as often. However, you must develop a routine publication schedule and you must be consistent.
This is related to your marketing plan in social networks. You must decide the following:

• With what frequencies are you going to publish on each social network channel?
• What kind of content are you going to post?
• Social networks influence the publication schedule (communicate with influencers through social networks)
• Keep in mind that your followers may follow hundreds or even thousands of other people. If you do not publish new content as often as other accounts do, it's easy to get lost and forgotten.

3. Be careful when sharing
When it comes to deciding what to share on social networks, quality exceeds quantity. You must publish content consistently, but it must also be valuable. The quality content is:

• Relevant for your audience
• Useful
• Entertaining
A trend that is becoming popular and that you should be careful of is using tools that "suggest" content that you can share with your audience. Sometimes the suggestions are acceptable, but most of the time you end up with a lot of suggested content that is not very relevant or of high quality.
If you did not have time to verify the suggestions and only made the posts blind, you may be sharing content that is not so useful for your audience. Strive to share the best content, not just what is immediately available.
One way to have a stable source of fresh content is to create a list of sites in your industry or niche that you know that publish high quality content. Add them to an RSS reader like feedly. Then, you will have a panel full of the latest publications of sites that you trust and know that they publish relevant content that you can reliably share with your followers.

4. Use a management tool in social networks
If you are using the native publishing platforms for Facebook, Twitter and Linkedin, you are wasting time and you are less productive. Social networking tools like Sprout Social make it a lot easier:

Publish content on multiple platforms
• Schedule publications in advance
• Collaborate with your team
• Consult all news sources on social networks from a single platform instead of logging into five different sites.
• Track and measure your results
Using a social networking platform offers many other benefits and those separate instances are more than enough to take the first step. The casual user can manage their social networks from their phones, but as a company, you need tools that will allow you to be more efficient and strategic.

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