Article

Tips To Boost The Speed Of Prestashop Online Stores

Written by Angela Desouza

Topic: Business DevelopmentPublished March 14, 2017
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The success of an online store greatly depends upon the experience it offers to the users. The site loading speed is a key parameter in this context as the customer is most likely to leave the site if it fails to load fast. The choice of web development platform can make a difference in this regard. Prestashop, with its simple backend and features, makes an apt choice for creating a high-performance e-commerce site. Yet, speed can be an issue for these sites. At the same time, some steps can be taken during Prestashop web development to resolve this problem. Here are some useful tips to help you boost the speed of Prestashop online stores:
    Web Hosting The speed of your Prestashop store is determined by the performance of the web hosting service you choose. If you are looking to have a store that runs super fast, select a VPS hosting account rather than shared hosting. For sites with high volume and high traffic, a premium hosting package makes the best option. Image Size Optimization The image size is another factor which influences the site speed. Optimizing the image size is another integral part of the role of Prestashop developer. Use of high-resolution images and sliders on Prestashop store should be avoided as it compromises with its speed. You can compress them by choosing a relevant file format. Also, keep the number of images on the store to the minimum, eliminating all the ones which are not required. Disable Unused Modules A complete Prestashop version comes bundled with a large number of modules, some of which may not be of any use for running your store. You can discuss the issue with the company that you hire for Prestashop development services. They can guide you and help you identify the redundant modules so that they can be disabled and uninstalled. Doing so would make your site lighter as there would be fewer modules to load or process. Consequently, its speed would be boosted to a considerable extent. Offload Prestashop Statistics Prestashop offers built-in stats for analytics functions but there are better options such as Google Analytics. Not only does the latter gives information but also ensures that your website loads faster than with the Prestashop statistics feature. By offloading the statistical data of the e-commerce, you can improve its speed. You can rely on Google Analytics for comprehensive visitor data. Have An Updated Version Work with the updated version of Prestashop as it will have all the improvements to ensure high performance of your website. The latest version of any software is made bug-free and also has all the improved features that influence the site speed in a positive manner.
Adopting all these strategies are sure to make your website load faster. With a site that is fast enough to keep the buyers satisfied, the chances of conversion go up and there is an excellent scope for improvement in the sales of the business.

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About the Author

The author is a reputed eCommerce developer and he works with a renowned company that serves Indian as well as international clients. She holds expertise in Prestashop shopping cart development for online businesses.