Now, are you ready for the biggest shock of all?

Here it is:

If you want to reach your full potential, you don’t need any more “how-to succeed” information.

I know that sounds crazy, even blasphemous to those people who’ve spent tons of money on every “how to succeed” program out there. But that’s the very point. You’ve spent all that time, money, and energy… and you’re still not where you want to be… and your foot’s still on the brake.

That’s why I’m not going to teach you “how to succeed” – not because I don’t want to, but because I don’t have to. You’ve been told all you need to know about “how to succeed.”

Now it’s time that you ALLOW YOURSELF TO SUCCEED to your full potential. It’s time to get your foot off the brake in your life, career and relationships… for good.

And I’m going to show you exactly how to do that.

A Quick Recap

There is a “secret” to becoming highly successful. The “secret” is: there is a massive, but fundamental difference between “how to succeed” and “how to LET yourself succeed”. The problem is, the people who are unconscious at letting themselves succeed can’t tell you what it is — for the precise reason that they are doing it unconsciously.

What really causes human behavior is your internal Why-To’s and Why-Not-To’s — the reasons you perceive why to do something or not do it.

Therefore, the reason you’re holding yourself back from success has nothing to do with your “how-to’s” of success. It has to do with uncovering your Subconscious Why-Not-To’s of ALLOWING YOURSELF to be truly successful.

Holding yourself back from success is a Why-To/Why-Not-To Problem. You can never solve a Why-To Problem with a “how-to” solution.

Traditional success programs have taught us the “how-to’s of success”. While there’s nothing wrong with this, trying to get your foot off the brake using traditional “how-to” methods is like trying to put a nail into a wall using a chainsaw.

This explains why millions of people and organizations are spending billions of dollars every year on every “how-to succeed” program out there… yet most people still feel stuck.

If you want to get your foot off the brake for good, stop spending your hard-earned money learning more “how-to’s” of Success.

Instead, focus on your internal Why-To’s and Why-Not-To’s of Success, and take the appropriate steps to restore the proper balance. Why? Because using the right tool – the Secret Code of Success – will produce greater results faster, easier and with less effort than you’re spending now.

The Secret Code of Success Revealed

Have you ever noticed that sometimes, a single idea can change the entire course of your life?

On the night of October 20, 1997, I “accidentally” made a discovery that did that to me. Since then, tens of thousands of people around the world have used what I discovered that night to change their lives, too.

On that fateful fall night, I was attending a seminar on eating disorders. Remember how I told you I worked in a series of jobs after my first time in college? One of those jobs was as a professional ballet dancer. After performing with several professional ballet companies across the country, I decided to go back to college to finish my degree in religious studies.

On the morning of my discovery, I saw a sign in a local bookstore for a seminar on eating disorders to be held that night. Even though I never had suffered from an eating disorder, many of my friends and colleagues had. So I decided to attend the seminar to learn why people would do this to themselves.

At the seminar, the speaker described why so many smart, creative, talented, sensitive people – mostly young women – developed eating disorders and would starve themselves.

She said that it was not a matter of nutrition or of needing to teach them which foods to eat. Having worked with thousands of people at her clinic, the speaker concluded that the person suffering from an eating disorder was holding a desire to not be here on Earth. In essence, she wanted to disappear – to punish herself because of a deeply negative self-image.

As the speaker continued to describe people who starve themselves, I noticed something I never expected – she was describing me to a tee. She said that people who starve themselves are smart, creative, talented, and motivated.

Check, check, check and check. She said they're usually straight A students and overachievers in school. Check. She said they're highly sensitive to the needs of others and put other people's needs and feelings ahead of their own. Check and check.

Then, she said that these individuals settle for crumbs while others around them are eating fully. While I knew this was not true in relation to food (I love food and enjoy eating), I thought to myself, "What if we extrapolate and see that I am settling for the crumbs of life – while I constantly help others get ahead, even at my own expense?"

Wait a minute, I thought to myself. I've been settling for crumbs my whole life.

It was at that moment that lightning struck – and my life made sense for the very first time.

Author's Bio: 

Noah St. John is the #1 bestselling author of six books including The Secret Code of Success, The Book of Afformations and Permission to Succeed.

He's CEO and Founder of and has appeared in over 3,000 media outlets including CNN, ABC, NBC, and The Washington Post.

Since 1997, Noah has taught thousands of people in over 40 countries the simple steps to enjoy more wealth faster, easier and with far less effort.

Get the first 3 chapters of The Secret Code of Success FREE at