Tools Of Marketing - How Article Marketing Can Work For You

Tools of marketing include a variety of different methods, both paid and free traffic methods. In this article I will be discussing only one tool which has lately become highly under rated which is article marketing.

Although a lot of people will say that article marketing is not as effective as it was a few years ago, this is often an excuse which is used to avoid doing article marketing the right way. It may be true that there are a lot more articles being submitted all over the internet and one might think that this is making article marketing a lot more competitive and less effective.

But the reality is that the majority of these computer or software generate articles along with the spun content and the $2.00-$5.00 low quality articles can’t compete with a well written, high quality article that has good content and that delivers great value to the reader.

Here are a few of the benefits of using high quality articles for marketing your website

1.) High quality articles will rank high in the search engines when submitted to high ranking article directories.

2.) Other blog and website owners will post your article on their blog which will give you more backlinks for better search engine rankings and exposure to their readers for more direct targeted traffic back to your website.

3.) Longevity - High quality articles stay in the rankings much longer than low quality articles and get more referral traffic from social media sites as well.

4.) You now have another promotional asset that you can use to soft sell or presell new prospects with by promoting or referring them to your article to learn more about the value of what your company has to offer, this also makes it one of the best tools of marketing for doing soft selling as opposed to sounding sells-zy to prospects or visitors.

5.) Other popular blog owners will gladly accept a high quality original article to post on their blog for their readers to enjoy. This again will give you more exposure and direct traffic back to your website or free squeeze page offer.

Quite often many people who are new to online marketing may not be exactly sure what makes an article a good high quality article, so let me give you my definition of a high quality article - it is written with the readers needs in mind, so that you are giving the reader information that they 1.) want or are interested in and 2.) can benefit from.

Nine out of ten times if your article meets those two criteria you are off to a good start. By learning some other skills and techniques you will be well on your way to mastering one of the best tools of marketing for long term on going traffic to your website.