In the next post, we will see What is Branding or Personal brand? This is one of the topics that every professional should learn to handle since it is an excellent and powerful tool to project our image in the eyes of others, which can bring us tangible benefits because its main objective is to achieve a high level of perception of oneself by an audience. Generally, behind personal branding tools, there is an interest in promoting yourself personally and professionally within a community.

In a nutshell, it is the way a person has to build their own brand with which they “sell” themselves to others, through samples of their work, professional career, social relationships, etc. This can be done through a marketing agency or on your own, it is important to know that there are methods and tools that facilitate the task of creating a brand of your own.

Tools for your Personal Brand

1. Twitter
2. LinkedIn
3. Blog: the most complete tool
4. Medium
5. About.me
6. Flavors

The Personal Brand On The Web
No professional who wants to enter the labor market can give up having their own website well done. A statistic from some time ago revealed that half of the small and medium-sized Italian companies did not have a website, while most have a smartphone and use it, among other things, to do Internet searches.

Having a website means investing an (often small) part of your annual budget and your time to have something that can talk about you and present you in the best possible way and, above all, in the way you want.

Yes, because most of us often forget that we are already present on the Internet, especially if we have professions that are related to companies, advertising campaigns, and creativity. Just do a Google search to check.

The website is the center of your personal brand: it will be your best presentation and, as such, will guide everything we can call your «personal coordinated image».

Personal Brand and Social Networks

One of the most common mistakes among professionals and small businesses is to believe that a Facebook page or an Instagram profile is enough to guarantee your online presence, create a community of fans, find potential customers and retain those who have already purchased your product or service

Social networks are attractive and invite you to participate, but they are uncontrolled environments, whose behaviors are unpredictable and not transparent at all. In short, you can say that we do not own what is published on social networks (in fact, we do not pay anything!) And we are what we publish on our website (we do pay).

Therefore, the contents we publish on social networks become important if they are included in a strategy that relates them to the website and for a limited time, based on the average duration of different content for each platform.

Author's Bio: 

I am a professional writer, digital marketing specialist, and photographer. I love to explore new places and meet new people.