Do you know what whiteboard animation videos are?

Even if you don’t, you’ve probably seen at least a couple in your lifetime: it’s a video where the hand of an artist draws images on a whiteboard (either sped up or in real time), while a voiceover narrates.

Usually, whiteboard animations are cartoonish in nature, but they can be used for a wide variety of purposes, such as education or marketing.

Here are the top four tips for creating a truly awesome whiteboard animation video :

Tip #1 – Tell A Story

Regardless of what your whiteboard animation is for, you should use it to tell a story. The power of narrative is very powerful at grabbing people’s attention and getting them to perhaps even feel empathetic about what you’re talking about.

If you need to market your business, for instance, you can tell the story about how the on-screen character’s life will be improved by the products or services you offer.

Tip #2 – Be Careful About Adding Color

While you don’t want your whiteboard animation to be entirely black and white, you also don’t want to make it overly colorful. If your animation is for your business, a good rule to follow is just to stick to the colors of your brand.

The idea here is you’ll use black and white for most of the animation with color added at various spots you want the audience’s attention to be drawn to.

Tip #3 – Text Is Your Friend

If you’ve watched any whiteboard animation videos, you’ll no doubt notice that oftentimes what’s being drawn is not a picture but rather text.

Whenever you see the hand on screen writing text rather than drawing an image, it automatically enhances the value of that text so that people will remember it. If the point of your video is to teach your audience about the benefits of getting more sleep at night, drawing text out such as ‘a good night’s sleep’ could be beneficial at getting your point across.

One thing to keep in mind is not to draw out all of the text that the narrator of the video is speaking. Instead, only draw words that you want the audience to remember after the video has concluded.

Tip #4 – Include Characters In Your Video

For our final tip, include cartoon characters in your video to help establish a connection with the audience. This way, your video will seem more human and people can more easily identify with the character who they follow throughout the video’s story.

The facial expressions of your character in particular will be one of the best techniques you can use to set the tone for the video.

Creating A Whiteboard Animation Video

Whiteboard animation videos are fun to make, and they can also be a highly effective communication tool. If you’ve never had to make a whiteboard animation before, these tips will be the most important ones to keep in mind.

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