Top 5 digital marketing trends you should follow on 2020

Shoppable Post
For the longest time, business was wondering how to get their social media followers to visit their online stores.

Now they no longer need to. Social commerce refers to buying products directly to social media posts or ads- you don’t need to leave the site or app.

Influencer marketing has been a digital marketing trend for a few years now. Its been so successful, though that big-time influencers are now calling the shots.

Its not enough to send them a free sample in hopes thell review it-there’s payment tables and price lists.

Social Media influence is now a commodity, and an expensive one at that.

Polished & Interactive emails
Emails still remains just as viable as ever- the Roi of email marketing as of February 2019 was 3200%. However other experts notice that the numbers are slowing or stagnating.

Rather than a banding this fruitful channel, digital marketers are reviewing it with a new coat of paint.

Lately we’re seeing a swift decline in plain text emails and newsletters. In their place are gorgeous, pixel perfect emails that looked ripped from a web designers’ portfolio.

4.Programmatic Advertising
Just like with sentiment analysis, don’t send a human to do a robot job.AI and machine learning algorithms are designed to make your work easier, and that includes optimizing your online advertising campaigns.

AD Placement media buying performance tracking and customer targeting can all be handled by software.

Not only do the results do better, but outsourcing these tasks to a bot also frees up time in your schedule to handle more important tasks.

5.Optimizing for featured snippets
One of the reasons digital marketing trends change so rapidly is because the platform they depend on change rapidly.

Just look google algorithm updates but as search engines evolve and become smarter, marketers need to adjust.

More and more search queries have featured snippets, which enjoy a lot of real estate on the first page and get a lot more clicks than the other search results.

Author's Bio: 

SEO Service Agency in London
From acquisition to conversion, optimisation and expansion, we can help you use the world’s most powerful digital marketing channels to full effect. To connect with our team for an introductory conversation and strategy discussion, please get in touch. We welcome the opportunity to learn about your goals and share our best ideas.