These days businesses do not prefer cold calling much as there are a number of better options available for connecting with prospects. Lead generation is one of them. In the simplest form, lead generation refers to the act of gathering valuable personal information from a prospect in exchange for content that they find useful e.g eBook, webinar etc. So, basically, it is an effort of assuring the success of a marketing campaign by targeting only the qualified or interested audience. There are a lot of lead generation software available for this purpose. Have a look at the best ones:

Infusionsoft:
This is a web-based CRM software designed for small and midsize businesses to help them build better connections with their customers and generate new leads. When used for lead generation, it logs every engagement with the customers and generates automated follow-up messages for different customer segments based on the engagement level.

Campaign Monitor:
Campaign Monitor is basically designed to provide you beautifully-designed, professional email marketing campaigns to grow your business. The lead generation software offers a drag-and-drop email builder that can be used to pick from hundreds of professionally-designed templates. It further allows you to send hyper-targeted messages delivering the right information, to the right audience, at the right time.

Infer:
Companies can leverage this amazing lead generation software to win more customers. Infer makes use of a predictive-first platform that helps model the untapped data sitting in enterprises, along with thousands of signals from the web. Moreover, using this software, you can actually fuel account-based marketing and outbound efforts.

Hatchbuck:
Hatchbuck is a popular lead generation software that contains combined sales automation, marketing automation, and email marketing features. Using this software, you can import contacts from Outlook, Excel, and LinkedIn, while leads can be captured from the company website or social media sites.

Oceanos:
It is a highly efficacious lead generation tool that designs data management strategies. It further helps empower sales and marketing performance and find the key contacts missing within each account. Mapping these key contacts at each account, enable your marketing initiatives to reach out to a wider audience. It further helps deliver exceptional results.

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Source: https://www.livechatagent.com/lead-generation-software-business/