eCommerce and CMS work as two independent platforms, more significantly in cases where an AMS (Academic Management System) or ERP (Enterprise and Resource Planning) drives the commerce. While most of the enterprise CMS platforms offer commerce solution and many commerce solutions offer CMS functionality, they are good at one or the other. It leaves a gap about site maintenance, user experience, and overall commerce conversions. However, you can fill this gap and create an omnichannel digital experience of your eCommerce platform by integrating it with CMS.

Let’s look at the benefits offered by the integration:
1) Seamless User Experience Site Wide
As platforms don’t often integrate content and commerce, these two areas fit together awkwardly with users diverted to another “store” site for making purchases. It creates a disconnected user experience, and the ideal way to deal with it is seamlessly integrating the content and commerce within the same site. It not only helps to have a less confusing user experience but also allows the site admins to control better the way visitors navigate through the site.
2) Personalized Content
The integration of content and commerce help you leverage the way users interact with the products and content for driving conversions and sales. An eCommerce platform integrated with CMS helps boost your sales through smarter and faster marketing. It also helps in have more returning customers and build a strong base of loyal customers.
3) Custom Design Template
An eCommerce platform with built-in CMS offers you with the freedom of changing the way your website’s pages look. You can either have a pre-made template for your eCommerce site or can apply a template with a custom design. You can have your web store look precisely how you want to showcase them.
4) Better User Experience for Mobile Users
By integrating CMS and eCommerce into a single site, the eCommerce business owners can provide a seamless experience optimized for mobile while accessing their site via a mobile phone. Irrespective of the device or screen size they are using, the user experience gets optimized for all your users. This approach not only streamlines the workflow and maintenance tasks of your website but also leads to increased conversions and sales.
5) Saves Time & Money
Having your website and web store in the same system enables you to make quick changes by yourself, without the help of a large development team. You can update the products and content, whenever you want. It saves your time, money and resources while making life easier for everyone.
Conclusion - With eCommerce transactions increasing over the time, it has now become more significant than ever to have a fully integrated eCommerce and CMS platform. It will enable you to offer an excellent and more seamless user experience to your customer connected via modern means. Contact today an eCommerce solutions company to have a fully functional and entirely integrated CMS/eCommerce platforms, which can drive more sales for you than ever.

Author's Bio: 

Kaushal Shah manages digital marketing communications for the enterprise technology services provided by Rishabh Software. This article highlights the major reasons for integrating eCommerce & CMS.