Social media is making a lot of waves these days. In case you are still wondering about what the fuss is all about, here are the top advantages or benefits of social media to your business, and to you as an individual.

Benefits of Social Media Marketing for Your Business

  • Brand Establishment and Awareness Creation
    Most people all over the world are all over the social media sites such as Facebook, YouTube and Twitter. Making your brand name known across these networks is a fast developing method of creating awareness and to establish your brand identity.
    Make interesting and highly entertaining YouTube videos that your audience would be eager to share. Also, creating entertaining online community that would be enticing and interesting for your customers to visit (using Twitter or Facebook) will increase your brand popularity. These are benefits/strategies to increase traffic to your websites and also to generate leads.
  • Social Media Network Enables You to Spy on Your Competitors
    Social media networks such as Facebook and Twitter are great places to spy your competitors and to know what they are up to; this way, you can come up with a better strategy to outdo them.
  • Advertise Your Products with a Mix of Fun and Interaction
    Facebook and other top social media networks are great places to advertise your products for free; however, you must not pitch sales tone to avoid irritating your friends/follower who are in the social network solely to ‘friend’ and ‘share’. Incorporate entertainment onto your ads and use engaging questions to get them to respond. You will generate customers this way, without being outright with your ads.
  • Direct the Attention of Your Audience to Your Product
    Once you get your brand name running on a social media network, you are already on a fast track towards getting attention of people to your offerings (your products and/or services). Accompany your brand with online promotion to the benefit of members of your community. Then watch how your sales will skyrocket.
  • Social Media Enables You to Grow Customer Loyalty and Trust

    You can achieve this by communicating with your customers on a personal level; this way, they will feel at home, as though they are relating to a friend rather than a company. This is a fast way to build customer loyalty and trust. Also, they will be willing to refer your business to others.
  • Pay Attention to Your Customer’s Opinion

    Social media platforms would enable you to know the view of your audience concerning your offerings or business. If they criticize your business or offerings, take a deeper look at what they are trying to point out, especially if more than one person is saying the same thing. This will help you to know what aspect of your product or business to enhance.

The list of benefits that social media platforms offer a business is simply inexhaustible! If you have not established your brand on Facebook, Twitter and other social media platforms, start right away.

Author's Bio: 

Jeff Matthews is a freelance writer who wrights about Internet marketing ideas To know about this subject and Jeff please visit