Websites are a wondrous creation, and they have come a long way ever since they were first developed. Think about it — from measly, monotonous things that could barely be called websites to the new age websites of today. And you know the reason behind this evolution, i.e., what has driven such changes in the concept of sites, how we make them, et al. Trends. Yep. Trends have instigated many changes in many aspects of life and business, and it only makes sense that they have a similar effect in the context of websites as well. And what constitutes trends? The short answer is consumer preferences. See, these websites, especially the ones offered by businesses, seek to serve customers, right? Even if it is to share instead of enabling purchases simply. Hence, they evolve to accommodate the preferences of their target audience.

And in the context of websites, people's tastes have come a long way. Today, they want beautiful, intricately designed websites that are well-organized and so much more. And when companies truly leverage these trends and the potential to innovate with the many elements, carefully crafting their website's design, they can do more than merely serve as a figurative milestone for the business on the highway that is the internet. And as we have discussed so far, trends, especially the ones in the context of website design, are critical to this endeavor. So, if you too are in the market, looking to build a new website or work on your existing one, here is a list of design elements and trends that you need to keep an eye on.

1. Big images: Big images of the product means one can offer better details and clarity about the product. It is a must to establish trust with customers since they can't get a look and feel of the product in person.
2. Hamburger menus: More often than not, websites now usually have many items on their navigation menus. While that means easier navigation for the user, it takes up much space on the screen. The workaround to that challenge is the hamburger menu, which helps eliminate elaborate navigation routes. Instead, it presents with a fuss-free and direct means to navigate to the intended pages or sections.
3. Unique typography: It has been a very long time since we saw new fonts in the market. And that means that websites have stuck to the same typography. Thankfully, of late, there has been an influx of a wide variety in this department. Consequently, sites are now slowly starting to open up to newer fonts that have not only become synonymous with the brand but also given them an edge over their peers in the market. It also helps navigate readers to various sections and parts of the page and the website. So, choose your typography wisely.

Web development fashion and trends may seem complicated, but they're not. And you are leveraging them when it stands to benefit your business — in more ways than you would imagine.

Author's Bio: 

Kaushal Shah manages digital marketing communications for the enterprise technology services provided by Rishabh Software. This article showcases the top design elements & trends for modern website development.