Tick-tock. You've got a critical presentation to customers and investors. This is your moment to shine and blow your audience away with your phenomenal idea, product or solution.

How can you guarantee success?

Many consumers, prospects and investors are sitting in back-to-back pitch fests. What's going to make your message stand out as wildly unique?

Is a detailed demo going to cut it? Or a chronological display of boring slides? Unlikely. To grab attention, keep it -- and inspire the urge to buy, it's time to dazzle. It's time to show your concept in a 1-minute dynamic video.

Video is increasingly becoming the 'presentation of choice' for marketing, promoting and selling. Why? More and more people are short on attention and short on time. The most common demand is: "simplify! Show me what you mean!"

Where could a 1-minute custom movie help your business? The list is long. However, consider these top areas where you could win attention and win customers.

• Pitches to investors
• Business and sales proposals
• Videos for your website
• Videos to drive traffic to your website
• Product launches
• Marketing B2B and B2C
• Corporate communications

Whether you're a small business owner or in a larger organization, a custom mini-video makes your message easy to understand, fun and highly engaging.

But maybe you're scratching your head and wondering. "Sounds great...but where should I start?"

Many professionals reach out to experts in video storytelling to help define the core story and communicate with impact.

When planning your maximum-impact video, focus on 5 critical areas.

1. Tell a Powerful Story

Stories sell. They simplify complex ideas. A story makes difficult concepts down to earth and easy to comprehend. A story is the fastest way to connect emotionally with your audience, making a powerful impact.

In planning your story, streamline down to the core essentials. Working with an expert can help you focus on key ideas, flow and sequence for maximum impact.

2. Show What you Mean

Pictures speak louder than words alone. Pictures connect with the right side of the brain, or holistic brain. Show pictures, examples and real-world benefits of what you have to share. Pictures last longer in the minds of your audience and drive decision-making.

3. Get Creative!

To dazzle jaded and overwhelmed clients, you've got to shine. Your video puts your creativity in the spotlight.

4. Dare to Be Different!
If everyone is making videos with 'stock photos' it's likely your audience will have already seen the images. This derails and diminishes your impact. Dare to be different. Use hand-drawn characters and pictures to specifically showcase your ideas. In seconds, you'll have an engaging and unique story.

5. Focus On Action

Tell viewers what to do! As in every business presentation, simple, targeted action is the key to success. It's even more important in a video.

Many of the times people will see your video, you won't be in the room guiding the experience. So, plan for impact so viewers know exactly what to do next.

Examples of action include: show 3-4 simple steps. Post your company name and website. Offer a contest or time-limited special offer. Inspire action in every video and you'll find that customers, prospects and investors are much more likely to take the next step.

6. Transition With Ease

Once you show your dazzling video, have a game plan. Practice how to ask questions, hit key points and continue the conversation you've started in with your entertaining movie. While your audience is watching the video, you're not in the spotlight. But once the movie ends, keep the energy up with a dynamic conversation and engaging next steps.

An online video, customized to your specific business needs is the easiest and fastest way to skyrocket your success. Video is sure to dazzle your clients, make you stand out in a crowd, and inspire people to do business with you.

Author's Bio: 

Milly Sonneman is a recognized expert in visual language. She is the co-director of Presentation Storyboarding, a leading presentation training firm, and author of the popular guides: Beyond Words and Rainmaker Stories available on Amazon. Milly helps business professionals give winning presentations, through online presentation skills trainings at Presentation Storyboarding. You can find out more about our courses or contact Milly through our website at: http://www.presentationstoryboarding.com/