Top Trends for Web Marketing Companies Beyond SEO and Keywords

Web marketing companies have far more to offer these days than search engine optimization and keyword research. A fully-evolved website marketing strategy should include a mix of standard SEO techniques, PPC advertising and new techniques in social media marketing. The top web marketing companies are hopping on the social media marketing bandwagon and adding it to other tried and true methods of website marketing.

Social Media Marketing for Your Website

Social media has gone big business. Facebook pages and multiple Twitter profiles have become important parts of web marketing strategy, but it takes know-how to do social media marketing right. Web marketing companies with expertise in social media marketing are using it to promote brand recognition, promote articles used for article marketing and advertise specials and promotions for their client businesses.

Mobile SEO

It took iPhone to really push mobile website design into overdrive, but now that nearly everyone has a Smartphone, mobile SEO and mobile marketing has become another essential tool in web marketing companies’ toolboxes. If your company doesn’t have a mobile version of your website and hasn’t optimized for mobile marketing, you’ll be behind the trend and pushing to catch up.

In addition to mobile websites, most high profile companies have developed apps for the iPhone and the BlackBerry to provide more interactivity with customers and potential customers. This can be especially helpful for businesses like restaurants, coffee shops and other hospitality industry websites which will benefit greatly from optimizing their websites for mobile.

Paid Content Marketing

Content marketing isn’t just about writing articles to be distributed on article marketing websites. Amazon’s recent announcement that it will place advertisements in e-books sold for the Kindle opens a whole new venue for web marketing companies to work with. Savvy website marketers are keeping an eye on electronic media marketing to see how profitable it is for their clients, but expect to see more of it, especially for musical artists, writers and other media marketing.

Social Media Monitoring and Crisis Intervention

Twitter’s hash tags make it easy for companies to monitor their social media presence and leverage it for PR and crisis intervention purposes. Look for more website marketing companies to offer social media monitoring and PR services to their clients to round out their website marketing and optimization services.

These new opportunities for website marketing are an addition to the web marketing toolbox, not a substitution for other online marketing techniques. The best web marketing companies will integrate these new tools with other old school methods, such as organic SEO, article marketing and PPC advertising. If you haven’t already done so, this is the time to re-evaluate your current website marketing strategy and consider some updates to it. Contact a web marketing company to discuss these newest trends in website marketing and learn how your company can benefit from them.