Tops Common Mistakes Committed In Seo

Search engine optimization is a necessity for any website campaign. But, doing it wrongly will not ever yield desired result. It is not just starters, but even experts having years of experience commit mistakes unknowingly. Discover some top common and most committed SEO mistakes:

Choosing wrong keyword to target

This is a very common mistake people make. They target keywords that they feel are descriptive for their website, ignoring the fact that whether average users would search for those keywords. Choosing keywords significantly affects the performance of your website. For right keyword suggestions, you can refer keyword suggestion tools, available online.

Overlooking the Title tag

Often people leaving the <title> tag empty. Doing this means, you are losing a chance to optimize search engine. Title tags can be an important place for keyword, which can not only help search engine to crawl the page, but displays the text in the <title> tag as page tile in the search result.

Using flash in webpage design

Flash definitely look great in web page design, but are not favorable for search engines, because the spider cannot crawl or read Flash content and as a result fails to index it. If you still want Flash in your website and want it to be crawled by the spider, make an HTML version.

Using JavaScript menu without site map

For navigation nothing can be as better as JavaScript, if you can make the page search engine supportive. Although JavaScript is not readable by the search engines, but if you really cannot do without, build a sitemap or put the links in a noscript tag. This will help spider crawl your webpage with ease.

Not measuring website performance

Website ranking and competition among them is very dynamic. Hence, it is necessary that the SEO campaign is refined and website is maintained considering the intensity of the competition and keeping an eye on the changes in the search engine algorithm.

Over focusing Meta tags

Often people remain in misconception that correcting Meta keywords and descriptions will alone help to raise the ranking. It is good from the point of SEO, but do not sole dependent on it. If you are updated, you must know tags are becoming outdated.

Considering image as headings and menus

A lot of people consider image as a heading or menu to make their site distinctive. However, from SEO point of view this is a big mistake, as menu links, h1, h2, etc. tags are vital for SEO. If you really insist upon avoiding h1, h2, etc. tags, you can modify them in a stylesheet, else go for other possible options.