Traditional Business and E-business Go Hand in Hand

The global financial crisis is, to some extent, a double-edge sword to traditional enterprises. It dealt a heavy blow to the orders from developed economies like Europe and the US while giving rise to an increase of orders in emerging markets like Russia and Brazil. However, now every traditional enterprise is quick enough to seize the chance. As most such enterprises focus on the markets of developed economies, they have few accesses to the market information in the merging economies. As a result, those enterprises which are quick to embrace e-business take lead in occupying the new market share as foreign buyers usually seek business opportunities on renowned e-business platforms. Of course, trade fairs like Canton Fair are also a channel to get deals, but such occasion is rare.

MH Industry Co., Ltd, a major garment accessories and tailoring materials producer in China, sets a good example in tapping the potential of e-business. Indeed, it relies on traditional ways such as establishing overseas branches to maintaining sales channels and extending client relations. But on the other hand, MH Industry is also enthusiastic in developing e-business. For example, it will invest a large sum of money in online ads on famous e-business platforms like Alibaba, Globalsources and E-commerce. The fact proves that this is a quite smart strategy because there is no other way quicker than e-business in spreading a company’s influence and reputation internationally. It can be a good complement to Canton Fair which is a major event through which MH Industry seeks overseas orders.

Still, MH Industry also sets up its own site - mh-chine.com. On this site, foreign clients can have a aerial view of the scope of its products, its capacities and its ways of correspondence. However, this site isn’t the only site MH Industry has established. Actually, it has several other websites like www.mhtape.com, which is respectively devoted to the introduction of lace, tape and thread. Their purposes are quite differentiated and give the client a clear picture of each category of its products.

E-business allows an enterprise to either post ads on e-commerce websites or establish its own site to popularize its products and corporate culture. But at the same time, we don’t necessarily have to abandon traditional business way. As a matter of fact, an enterprises doesn’t have to heed against e-business because it could well coexist with traditional business and make it better.