True Relationship Marketing

What is true relationship marketing? Relationship marketing is about treating people like human beings. So often we make the mistake of treating prospects and customers like chattel, someone we are trying to get something from. True relationship marketing turns that around and ask what can we do for our prospect or customer. What value and benefit can we bring to our prospects, customers, and clients? If we take this approach we will increase referrals and repeat customers by a significant amount. Customers and clients want to know one thing. What can you bring to them. What value and benefit are you going to provide for them. Their for as a provider we must approach them in this manner. People do not care what you have, they want to know that you CARE.

Have you heard the new buzz word the "Law of Attraction?" This is what relationship marketing is all about. Send out goodwill to others, not to receive but just to give, to bring value to the lives of others. This philosophy is the greatest shift in marketing of our times. It is definitely the future of all types of marketing. If you continue the OLD SCHOOL way; get what you can get, close at all cost, you will begin to lose customers and clients to others who are practicing true relationship marketing.

Here are some ways to show you do not care. Send your customer cookie cutter post cards and look alike mailings that they see from your competitor every month, and end up in the trash can. Do not send them any thing. Do not call them and ask how they are doing. What would happens if you turn that around. Send your customers a unique one of a kind card with THEIR PICTURE on it, with a thank you note. Record their birthdays and anniversaries and send them a card on their special occasions. Send cards to their children. If you really want to impress them, send along a very inexpensive gift. You won't have to call them, they will call you! Not only will they call and thank you, they will show their friends and family what you did for them. Relationship marketing is showing that you care with a heartfelt note of appreciation or a thinking about you; remembering others is something special.

Relationship marketing is staying in touch with your prospects and customers on a higher level. Showing others that you will bring value and benefit to their lives because they know you care about them as a person and not just another listing, policy, or sale.

If you start to use true relationship marketing in a real way, you will watch your repeat business and your referrals rise over the next year. If you decide to accept this principal and put it in to practice, you will reap the benefits of the Law of Attraction and what you send out will begin to flow back to you. You must remember however to GIVE TO GIVE not to RECEIVE. It is working in the lives of many who are realizing their dreams by helping others to obtain theirs. May your business and personal life flourish as you begin a new way of reaching others with the hand of a servant, by bringing value to their life rather than trying to get something from them. Give me a call or visit my web site greetingcardz4u I will show you how to become a true relationship marketer. May God bless you in all you ventures.

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