Twitter: Common Marketing Mistakes

Many internet marketers joi Twitter for the purpose of promoting their products, for building their mailing lists, for keeping in touch with their customers or prospects, etc. Nothing wrong so far ... However, if you don't take care HOW you use Twitter, you may just waste your time or even worse ... you can even damage your reputation. You don't want this to happen, do you? Then ... take care and avoid these mistakes ... MARKETING MISTAKE # 1 Letting your followers know EVERY LITTLE thing you do. Like "Drinking my coffee". Decide what you are. Are you a marketer or not? Who do you think that cares when you drink your coffee? I bet that not even your mom! If at a certain moment in time you have nothing important to say or you cannot help anyone, then ... don't say anything. Sometimes silence is better. If you want to show a human, friendly face instead of a corporate one, that's a good approach, no problem. But ... Do it not by telling your followers when you drink your coffee but by trying to help them when they need and by offering them free tips & resources. MARKETING MISTAKE # 2 Setting up automatic direct messages that are sent to ALL your followers but contain a message that is targetted to a very narrow niche that excludes many of your potential followers. Here is one of the funniest DM I received: "Free ebook 'Internet Marketing Essentials for Newbies' with subscription at ...(link removed)" Well, if you bother to read my short Twitter bio, then you find out within seconds that I'm the CEO of an ezine advertising network, not a newbie. What someone may think about you when receives such message? "You're ridiculous." Or ... "You're a newbie", or "You're not professional", or "You're not polite". Is this the result you were looking for? MARKETING MISTAKE # 3 Not responding to direct messages or replies that require an answer from you. When you do this ... it's like saying, "I don't care what you say or what you need, I only want you to signup for my mailing list and buy my products". If this is how you understand that a prospect has to be treated, you better try something else other than internet marketing. MARKETING MISTAKE # 4 Don't understanding that your tweet is actually a headline. If your tweet is "Check this out: ...(link)", you have just wasted your time by writing that tweet. Any marketer should remember what David Ogilvy said: "When you have written your headline, you have spent eighty cents out of your dollar." To Your Success! Adrian Jock