Let us face it today by agreeing that link exchange is crucial for the success of any website. Majority of websites that rank well have got quality links. These websites associate themselves with reputable and relevant websites. In fact, the owners of these websites know that quality link exchange is one way of exposing their websites and also giving additional superb quality content to their visitors, the kind of information their visitors are craving for.

It is said that no man is an island but I do say websites are no islands too. They have to rely on other relevant websites to give and get what they don't have. If a surfer gets satisfied by the content he was searching for after clicking a link that leads him to another website, then the two websites would have build credibility.

Established and growing websites reach many targeted surfers through quality link exchange. Link exchange don't cost money, all you have to do as an entrepreneur is to spend some hours searching for relevant and reputable websites to exchange links with. So, what are reciprocal links? Mmm... imagine you have an offline business that is selling cakes to people around your neighborhood.

You want supply of materials and necessary equipments at affordable prices from other genuine offline businesses that will not hurt you nor defraud you prices. So, what do you do next? You create good relationships with other offline businesses. You call them and negotiate with them so as to come to favorable agreement with them.

Quality link exchange works exactly the same way. You create relationship with other websites that offer quality content that surfers are craving for. Once your website has 20 plus pages, you should relate it with other reputable relevant websites.

Notice that some search engines don't possess an add Uniform Resource Locator. So, your website will be listed in their index only after their spider has followed a reciprocal link exchange from other websites. To be precise, we have two types of links:

1.) Outbound.

2.) Inbound links.

Do you still remember the example of an offline bakery business? Let us use it again... You had formed an agreement and came to a conclusion with the other business person who is selling you raw materials and other equipments to make cakes, biscuits and bread. So, you usually buy from her. This is termed as an outbound link.

As you continue trading with her, she later on approaches you and tells you that she really needs you to supply her with bread, a wedding cake and biscuits to be used in her son's pre-wedding party. You agree with her and by doing so, she has given you business. This is termed as an inbound link.

All in all you give her business and she gives you business. This is termed as reciprocal link exchange.

In conclusion outbound links direct your visitors to other websites that offer relevant additional content that they need to know while inbound links are the ones that direct surfers from other relevant websites to your website. Let your website have relevant quality link exchange and you'll surely gain credibility.

Author's Bio: 

The author of this article is Joshua Nyamache and together with other team members they are working on Nikenya website, a website that you connect with friends and family and read articles about doing more work in less time, why you should learn something new, achieving dreams and many more articles that give you useful information that will inspire you in achieving self-improvement.