Use Twitter to Keep in Touch with Customers

One of the mainstays of creating a solid customer base is customer service. Customers who are treated right will trust you. When you create that bond with your customers they will be inspired and remain loyal to you and your products in the future. One way to increase customer service is with the social networking platform known as Twitter.

What is Twitter?

Most people have heard and seen the little blue bird. Twitter is one of the fastest growing social media platforms. It makes use of short, 140 character messages that are meant to inform, excite and draw a crowd. Businesses are using Twitter to keep up with their staff and have round table discussions on everything from project management to what the word on the street is about their brand.

But, Twitter doesn’t just work for big companies. It is a tool in the online businessperson’s tool shed as well.

How Can Twitter Help Your Business?

Twitter works by communicating these short messages called tweets. People can read a tweet and tweet back. They can share these tweets with others and get them talking too.

With your business, how do you currently conduct customer service? It may be a FAQ (Frequently Asked Questions) page, a call center, a phone number, an email autoresponder system, or something else like a virtual assistant. All of these things work, but they take time.

Here’s an example. For your email system, you probably have an automatic message that goes out to customers depending on what box they check as the area of concern. They can write a message detailing their problem which someone will answer within a day. It is a fast response, but not immediate.

With Twitter, you can always be connected to your customers. Twitter can be monitored on your laptop, desktop and your cell phone. You can read and answer tweets while you’re at the park, in the store or anywhere else.

Customers can get immediate answers to their problems from you or someone else who works for you.a target You can issue a blanket response to answer their question that all customers can read for future reference. You can also go into more detail on a problem with that customer if you need to.

Twitter is NOT a Replacement – Just Another Avenue for Keeping in Touch

Now, Twitter doesn’t replace all of your other methods of dealing with customer service but it can build a stronger image of you in the customer’s mind and save you money. Instead of paying an answering service to take your customer service calls, you can use Twitter. If you hire a virtual assistant for other duties, they can also be available to communicate with customers via Twitter.
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Want to save some time and money along with putting another feather in your business cap? Try using Twitter to beef up your customer service response. Who knows? Your business may grow on customer service alone.