Having a Web site is simply the best way to advertise and market your business. If you’re self-employed, the Internet can help you connect with like-minded people who can bring new business right to you through word-of-mouth. In the days when word-of-mouth was just that…one person actually speaking to another person, the process was effective, but slow. But now, with the Internet and the popularity of social networking sites like Facebook, MySpace, and blogs, people are connecting in new ways and providing businesses with highly-effective targeted marketing through online word-of-mouth!

Go with the Social Network sites that have the most traffic

It doesn’t matter if you don’t yet understand all of the inner workings of the social networking sites; you can still market your business effectively. Create a tangible presence on the social networking sites and invite people who are like-minded to “hang out” at your space online. Then, participate in conversations that are taking place and ask questions and offer advice to those who are in the discussion. You will quickly earn a reputation for being knowledgeable and a “go to” person in your field.

Since there are many sites to choose from, go with the sites that have the most traffic: MySpace, Facebook, StumbleUpon, and Twitter (there are several others as well). These are all great ways to connect with people who are looking for a place to belong. Make your page special and offer advice, cool music to hang out with, offer freebies, and great widgets like a newsletter sign up or a poll that people can participate in. The more you keep them hanging out at your space online, the better your chances of turning a visitor into a customer.

Create Links Back to Your Actual Web Site

Since you can’t sell things on the social networking sites, per se, why not include links back to your own Web site where people can buy from you? No pressure and no gimmicks make people’s curiosity peak. They will naturally gravitate towards more of what you have to offer if they feel that your social networking pages offer them something they are interested in.

Blogging is another great way to put “backlinks” out on the Internet. If you have a gym, for instance, why not talk about the health benefits of exercise and proper rest in your blog? Link your readers back to your site. If you have a live jazz band at your café in the evenings, why not blog about the great show that took place and invite people to stop by that weekend?

These are only a few of the many ways that you can leverage social networking to youradvantage.

The Possibilities are Infinite

Truly, with millions of people on the Internet at any given moment, why not learn how to get your Web site to the front of the line with Search Engine Optimization coupled with learned Social Media Marketing Strategies? By taking the first step to learn how to get seen online, you’ll be boosting your business’ traffic and increasing your profits immediately.

For more on learning how to use Social Networking and Internet Marketing to build your business, check out the new Profit Geyser course from industry expert Mark Davis. His easy-to-understand approach is simple, effective, and easy to implement!

Check it out here: Profit Geyser course

Believe me, you'll regret it if you don't.

To your success,

Gerald Lacey
Lacey LLC and OmariWholesale, Inc.

Author's Bio: 

Gerald is a professional Internet marketer and social media marketing expert. His online business ventures and websites generate multiple streams of income annually. His consulting clients include best selling authors and international speakers.

Gerald is the CEO/President of Lacey LLC and OmariWholesale, Inc. He runs his entire business from his home where he is able to spend quality time with his family and friends. He is passionate about helping individuals to build and monetize their personal brand online.