Using a broadband speed test can also test questionable unlimited broadband plans

Apparently government regulator the Advertising Standards Authority (ASA), has finally decided to take a look at claims made by the United Kingdom's leading broadband providers. Controversy over what constitutes "unlimited usage" as well as broadband download speed claims has risen to a point where regulators are taking a stand.

This is nothing less than excellent, as too many UK customers sign up for service based on promises never fulfilled. How is one to find the best broadband deals if the true facts and figures remain submerged?

Here are the factors that have prompted government examination and intervention. The first is the claim by many broadband providers of unlimited usage.

Many UK broadband sellers promise unlimited use but place the caveat on this of a fair usage policy. The fair usage policy means that yes, you are entitled to unlimited downloads. But should you exceed what the company feels is a reasonable amount of use they will cut your download speed to a point where you can no longer use all the broadband you want.

Some UK broadband providers will actually cut off service if you use to much bandwidth. Obviously there is nothing "unlimited" about such plans.

The other point of interest to the ASA is the promotion of download speeds. Most UK broadband companies claim speeds of from 12 to 20 MBps. Yet a simple broadband speed test always reveals that actual average speed received at your computer is around one fourth of this.