Using Google Click-to-Call to Track PPC Success

Presently, it looks like every individual owns a smart-phone. This signifies that mobile search traffic is increasing alongside with the availability of more mobile devices as well as full internet browsing capabilities. Now, here’s the question; is it likely that those searching with their iPhone will devote time to explore your website for a phone number or fill out a lead form? Google has come out with their Mobile Click-to-Call feature for tackling such a situation. Of course, every marketer would want to assess the result that the fund they are investing is producing. Click-to-Call is a feature you can employ as a marketer to monitor how your PPC campaigns on mobile facilities are performing.

What is Click-to-Call?
Click-to-call is a Facebook feature that enables the display of your phone number alongside your paid ad when people search with Google through their mobile devices. As soon as the searcher clicks on the phone number, it will connect and start calling your business line immediately – your own role is to simply pick up the call.

It is possible to track Click-to-Call all the way down to keyphrase or keyword level; this way, you will see the keywords that are bringing the calls and also the leads.

Tips and Strategy on How to Utilize Click-to-Call Effectively

• Ensure that you set your campaigns to run on “All Devices”.
• Under Phone Extensions, locate the Ad Extensions tab and enter your phone number.
• In a situation where you have a dedicated customer/sales service line, let that be the phone number that should be displayed.
• Consider using your RCF tracking line that features recording capabilities (if you have one) to track call quality.
• If your target is just a small local geographical area, you can save yourself 800 number charges by using a local phone number.

Click-to-Call does not require implementation of any tracking code; this is one of its excellent features. The only thing you need to do is to load your phone number as an Ad Extension and start reaping the fruits that comes with it.