Using Graphic Design To Achieve The Perfect Business Card (Part 2)

In part one of this article, we looked at the first three graphic design approaches that one can take in terms of putting their business cards together – the ‘professional’, the ‘playful’ and the ‘reliable’. In part two, we look at the final two approaches and the elements that every business card needs to include.

The “Wise”
By showing clients and customers that you are wise and know exactly what you’re talking about, you will instill in them a sense of trust. Use graphic design to convey this sense of wisdom and you are likely to have a much more rewarding relationship.

What to include?
The elements that you can use to convey a sense of wisdom include a muted, minimalist approach. Use abstract imagery or images that you have surrounded with white space, letter pressing and embossing, and sans-serif fonts.

Colours to use:
Purple and gold are considered the classic symbols of wisdom. You could also use black, which is seen as authoritative or grey which is seen as being timeless. Orange, which stands for endurance, could also work.

The “Jack of All Trades”
This sort of image is one that many freelancers would like to present. Did you know that you can use graphic design to show clients that you can do a bit of everything without including a full list of credentials? Your business card needs to display your passion for expanding your knowledge.

What to include?
The elements that you need to include for this approach include a much busier design than the others. Use a variety of fonts (or a variety of font styles), combine styles and elements, but don’t go too far.

Colours to use:
Purple and gold can be used to weave the theme of wisdom throughout the business card. Yellow and blue, which represent idealism, could also be used to convey your ‘jack of all trades’ approach.

Business Card Elements
To ensure that the graphic design for your business cards is 110% successful, you need to include some basic information. This includes your name and your title within the company (such as John Doe, CEO or Jane Doe, Marketing Manager). You also need to include current contact information, including your company’s contact number (and perhaps your direct line), your address, your mobile number, your fax number and your email address.

At the end of the day, it is important to keep in mind that it is the quality of your business cards that is more relevant than the quantity. Remember that contact details change, so ordering 100 business cards and then having to change your phone number when you’ve only given away half is going to be a complete waste of money. By following a graphic design approach that is relevant to your brand, you can ensure that your business cards are top notch.