Owners of small businesses know the value of social media and the recent explosion of Facebook fan pages attests to its proven success. Creating a fan page is the first step in making the most of social media, but maximizing this online networking tool puts social media to work in powerful ways.

When the demands of running a business require the majority of your time, attention and finances, social media networking may fall to the bottom of the ‘to-do’ list. Perhaps you have realized the need for a Facebook fan page in addition to your company website, but neglect its maintenance and only check in occasionally to read fan posts and monitor page activity. If that sounds like your idea of social media marketing, you are not alone, but it is time to realize the marketing powerhouse Facebook has become and claim your piece of social media success.
Putting social marketing to work for you is one of the best investments of your time. Dollar for dollar and hour for hour, money and time invested into your Facebook fan page will do so much more than simply establish your business’ online presence; social media marketing can increase sales and introduce your product or service to the millions of people around the world who log on daily to social networking sites.

Increasing your commitment to social media marketing can yield measurable results:

• Watch your fan base grow as friends tell friends about your business and the great things happening on your fan page.

• Increase profits by implementing shopping features on Facebook that allow customers to conduct transactions right on your page.
• Enjoy all of the benefits of a traditional website right on Facebook by turning your fan page into a shopping gallery where customers can view and read all about your products or services.

Make social media work for you with simple, low-cost tips:

• Starting a fan page is one thing; maintaining it is another! Commit time each week to social media networking by replying to fan page posts and engaging with your fans. Doing so lets them know how much you value their loyalty and referrals to friends.

• Link your website to your fan page, and vice versa. Make it easy for people to navigate between the two.
• Create a customized landing page for new visitors to your Facebook fan page. Requiring them to click the “Like” button before they can access your full page is a powerful marketing strategy that doesn’t cost a dime!
• Keep your fan page fresh with quick posts and status updates now and then that make your page seem timely and current. Your posts will appear in your fans’ newsfeeds, which will get your business name out there and generate brand name recognition.

Starting a social media marketing campaign is only half the battle. Keeping that campaign alive and exciting for your online fans is what will make or break your goal of putting social media to work for you. Thankfully, once your initial social media campaign is launched and established, it is virtually cost-free to enhance and pump life into it. A little time dedicated to maintaining social media marketing will pay off in big ways!

Author's Bio: 

Candy Sugarman earned her degree in Psychology from U.C.L.A. and worked in a variety of industries utilizing a wide-range of skills, for the last two decades. She began her virtual assistant practice in 2007 by offer real estate agents administrative support and internet marketing. Intrigued by the increase in popularity in Social Media, Candy earned her Certification in Social Media marketing from VA Classroom. With a love of learning, she quickly sought out and obtained her certification in Social Network Design, Online Video skills and as well as Virtual Event Specialist Certification.
With a deep desire to help entrepreneurs and small business owners understand and master online marketing, she created PlayBig Online Marketing. Due to the fast-paced changes in the online marketing world, she is able to use her ability to adapt and learn quickly to offer the very latest and best to her clients. Never content with the status quo, she is always searching and learning ways to improve processes, systems, and create automation whenever possible to deliver to her clients the very best in an efficient and successful manner.