Virtual personalisation of the Mitsubishi i-MiEV

The Mitsubishi i-MiEV pushes the boundaries of current technology, but that does not mean Mitsubishi are sitting on their laurels. Mitsubishi has introduced a new online service where customers can virtually specify a bespoke vehicle. The Mitsubishi i-MiEV is the first vehicle to be available for personalisation. The Mitsubishi i-MiEV, available from 13 Mitsubishi EV Sales Centres across the UK including Mitsubishi Somerset, will be offered with a range of bespoke accessories to fit the car with the personality of the owner - personalisation options include roof and wing mirror graphics, enhanced audio/MP3 options, leather interiors and environmentally friendly accessories. Other modifications include ICE upgrades including a KIV 700 Direct iPod/radio with 3 inch TFT screen, iPod connection and Bluetooth connectivity for £399.99 and the DNX7240BT Multi-media Navigation System featuring a 7 inch Monitor, DVD player navigation, Bluetooth built-in, iPod compatible, reverse camera and pre-set London charging points for £1799.99. The programme will offer products that have not previously been available from Mitsubishi, including partial body wraps, custom leather and Alston (an innovative new techno-suede) trimmed interiors, and products which suggest and reflect the green credentials of the Mitsubishi i-MiEV such as plant resin car mats. By offering these modifications Mitsubishi is broadening the catchment demographic of the i-MiEV, it is also in keeping with time. Online the customer can choose from a selection of designs which will be displayed on the Mitsubishi i-MiEV after selecting one of the four different body colours - Cool Silver, Ocean Blue, Frost White and Amethyst Black. An exhausted list of combinations for interior and exterior styles are offered to the customer as well as two pre-configured option packs - Tamashii, which focuses on the interior, and Sugata which will apply to the exterior.