Events are a critical part of how the world does business — that much everyone knows. So instead of focusing on why events are necessary, we will work on the question, “If you are going to host an event, should you opt for a physical event or a virtual one?” Now, that question may have emerged only fairly recently since virtual events have not been around for countless decades, but it is an important question nonetheless. And to answer it effectively, we must first walk you through the basics of each type.

Let’s start with physical events: This type of event, the incumbent in the industry, has been around long enough and has helped countless businesses and professionals network, establish robust brand associations, and so much more.

On the other hand, virtual events are relatively new as compared to physical activities, but that hasn’t kept them from quickly climbing up the popularity chart. After all, they do not need as much investment as in-person events, serve as an excellent means to gather and deliver a world of data for the organizer, and help improve the business’ bottom line. It is understandable why this choice may seem Herculean to some; hence, we have put together a handy guide based on some of the most important deciding factors for organizing events.

  1. Audience base: This one is rather simple and easy: When you organize a physical event, you can reach and engage with only those who are at the event. Now some may argue that in-person interactions are vital and we may agree too, but what good does that do anyone when your reach is limited? That is not an issue with virtual events, of course, since you gain access to a global audience owing to the virtue of existing in the digital realm.
  2. Scalability: Once again, physical events are somewhat restricted when it comes to scalability, i.e., you can accommodate only a limited number of people at any given event. It is because every venue has a limited seating capacity. Whereas, the number of people that can attend a virtual function is substantially bigger. And you know what the best part is? You do not even have to spend much to expand the capacity of a virtual event. The same can’t be said for activities, of course.
  3. Data collection: Collecting data at events is crucial because it allows the organizers to gauge the events’ success, analyze what went wrong, what can be done better, etc. While data collection is a massive challenge with physical activities for obvious reasons, this problem practically solves itself with initiatives. The process is easier and the accuracy rates are much better as well.

Now, the final choice is always subjective, depending on your business’ unique requirements, needs, budget, and more. But no matter which one you choose, be sure to fortify the process with modern tools such as an online event planning app to make the whole process seamless and more straightforward.

Author's Bio: 

Kaushal Shah manages digital marketing communications for the enterprise technology services provided by Rishabh Software. This article focuses on the comparison of virtual events and physical events.