There is no escaping smartphones and other smarts that accompany the mobile technology. The number of smartphones and mobile app users has skyrocketed over the past couple of years. From health and nutrition to education and investment, sleep monitoring and games, financial planning and life hacks, if there is a potential for improvement or engagement – there is an app for it. Not surprisingly, the mobile app development services industry is thriving. Both the App Store and Google Play Store have seen an unprecedented growth in the number of apps released in the past couple of years.

But as the market is flooded with apps, it gets tougher to build apps that get noticed and make money. The next couple of years are going to be fiercer in terms of the technology and user experience that apps will deliver. Here’s looking at some of the trends that are defining the new generation apps:

Cloud-based Mobile Apps Are on the Rise
Enterprise cloud platforms are steadily making a headway in the traditional app market. Mobile cloud computing is essentially cloud infrastructure enhanced to provide a mobile ecosystem for mobile apps and to allow access to enterprise apps from mobile devices. The data processing and the data storage happen occur outside of the mobile device, and results are shown on the mobile device screen or speakers. According to Cisco research, “Globally, cloud apps will drive 90% of total mobile data traffic by 2019, and Mobile cloud traffic will be 11-fold with compound annual growth rate (CAGR) of 60%."

Integrated Mobile Payment is the New Normal
Mobile commerce and in-app purchases have given rise to a new economy that thrives on mobile business. With the help of integrated payment technology, payments are easier and faster. App Stores have seen an increase in tailor-made mobile applications with integrated payment. This allows customers and merchants to complete the transaction easily and in a more secure way.

Micro and Enterprise Apps
Businesses have woken up and smelled the benefits of enterprise apps. Mobile apps for businesses help manage, streamline, and restructure the business processes. Whereas micro apps perform very specific and targeted operations. Both enterprise and micro apps are fast gaining currency in the business fraternity and they are predicted to be the future of modern enterprise.

Beacon with integrated GPS technology
Beacons are primarily used to bridge the gap between offline and online. Mobile beacons are location-based protocols that listen for signals in the physical world and respond accordingly. These are often synced to retail stores and provide time and location sensitive information to the app user. Companies are using beacons to create smart apps that connect the physical world to your smart device. Beacons are a very popular technology in 2017 and they can influence the way a brand communicates with its audience and consumers.

Android instant Apps
The conventional practice of mobile apps involves downloading and installing freeware/shareware followed by the purchase of comprehensive apps with a license. The big news in 2017 was the launch of Android Instant Apps promoted by Google. This is a revolutionary practice that allows users to run the apps instantly without download or installation. Android users experience fast user interfaces, great performance and capabilities with a single tap. It is open for all developers so any programmer can build and publish apps easily.

Mobile technology and mobile apps have transformed all aspects of life. With AR, VR, AI and mobile cloud, the world of apps just got more interesting. Whether you are a tech enthusiast, a developer, a business or a student, these are exciting times that have raised the bar for mobile app development. Do you agree? Please share your comments in the section below.

Author's Bio: 

Kaushal Shah manages digital marketing communications for the enterprise technology services provided by Rishabh Software. This article is created to showcase the top Mobile App Development Trends to Watch in 2017.