In this blog, we have explored the primary benefits that startups and small businesses can achieve by implementing Sales CRM. A Sales CRM software organizes customer information systematically, creates positive experiences for customers, automates routine tasks, provides practical reports, and helps with overall leadership management as well as sales management is.

But, do you know that your startup or small business can put CRM to augment many other different uses? Let's take a look at these uses.

Open Dialog and Support Facility
Customer relationship management is not a standalone function. This includes all teams in the organization, from sales and marketing to HR and operations. To be able to deliver excellent customer service, it is essential that all tasks work together.However, a lack of interdepartmental communication and collaboration can often cause more harm than customer service. Especially in the case of startups, collaboration can go hover because everyone is multi-tasking and processes are rarely defined.

Since Custom CRM Software consolidates each small piece of customer data in one place, it makes it easy for each individual or department to access the most accurate and updated information at their fingertips. This eliminates the ambiguity that can occur if there is no transparency regarding communication traces via email, phone calls or paper documentation.In addition to being an effective sales lead tool, CRM also ensures that it creates clout between teams and keeps everyone on the same page regarding information from existing and potential contacts.

Reduce dependency on people
How often does it happen that you call an employee to leave the company, get sick for the day, or take a leave without being handed over the charge? Sales CRM Software ensures that such incidents do not occur as the entire database and updates remain in the software itself.It becomes convenient to monitor who is doing what / is doing it, and the ownership of that particular contact can be reassigned or delegated to someone else without hindrance. Basically, CRM enables software startups to become person-independent and set up an automated backup system to maintain ownership of customer information.

Manage on-field and remote teams
Salespeople are usually away from offices, but they need to be connected to the office. Therefore, do remote teams that are quite common these days in terms of startup. Communication with on-field and remote teams with office people is not as easy. So, it requires spontaneous cooperation.At the same time, such teams need flexibility and access that they can use regardless of location or time constraints. They will not have to waste time to get back to the office to obtain customer information, complete paperwork, give updates or prepare quotes. Instead, through CRM, they can keep in touch with their prospects and colleagues while on the go.If your startup has employees at multiple geographic points, CRM can present a dashboard on their activities for every location and compare results.

Boost networking efforts:
Networking is the lifeline of any startup. You never know when a contact will turn into an opportunity. The entrepreneur and his team strive tirelessly to move on to networking and generate new contacts. Networking can be through email campaigns, trade shows, webinars, cocktail parties, lunch meats or any other means that has the potential to touch base with potential customers or investors.However, tracking every connection and every interaction can become a cumbersome task.

Archiz Sales CRM for small businesses can advance networking efforts in various ways:

Feed contacts and leads, their phone numbers, addresses, email IDs and more.
Attach notes to conversations so that manual recall is not required.
Keep an eye on feedback, experiences and opinions of contacts.
Share contact data in the organization and create a search database.
Lead and follow up with investors for next round of meeting.

By capturing all networking information in one place, Sales CRM also prevents overlapping or duplication of contacts, and thus, avoiding any chaos in the organization and conflicts within teams.

Enable Lead Source Tracking

Organizations originate from multiple channels - trade shows, websites, social media, email campaigns, cold calls, referrals and advertisements. How do you know which channels are generating maximum or minimum leads, which ones are converting the best, and how the channels are performing more or less with each other than in previous years? How will you allocate marketing budget to each channel? Well, CRM can come to the rescue here too. CRM software usually has an area called Lead Source which helps in tracking the history like lead. It provides access to dynamic, consistent and accurate data with respect to the lead source source.

CRM can be integrated with Google Analytics through the Google URL Builder tool through which the lead source of all email visitors can be tracked. Google URL Creator enables to add lead source and campaign details with each link and insert it into email content.When CRM is integrated with email marketing platforms such as Mailchimp, ConvertKit, Constant Contact, etc., you can run highly targeted and automated email campaigns based on lead sources.

As you may have understood, CRM has many standard and unique uses. However, to get the best results, it is advisable to choose the best CRM to suit your specific business needs.

Author's Bio: 

associate It, a journalist at Archiz Solutions.