We Are Right In The Middle Of A Pay Per Click Baby Boom

No, this baby boom will certainly not swamp the Social Security nsystem (sort of a bad joke for those that live in the United
States, but many other countries...most notably Japan...have an neven more acute problem), but this baby boom is revolutionizing nthe way that pay per click advertising is being spread across the
Internet.

One of the early participants in this pay per click baby boom was
Google, with its AdSense program. With this program, Google nshares pay per click revenue with a huge number of individual npartner websites that carry a few pay per click ads that are ndistributed by Google. In essence, this creates a whole bunch of nlittle pay per click locations (websites) throughout the Internet nand hence the term “pays per click baby boom".

Conceptually, programs like AdSense are similar to what the ncomputer hardware folks refer to a distributed processing.
Instead of trying to draw everyone to a large pay per click nsearch engine site, little groups of pay per click ads are spread nwidely across thousands of locations (websites) all over the
Internet.

Actually, this distributed processing or propagation technique is nnot limited to pay per click advertising. For example, Amazon nuses a similar arrangement (called Amazon Associates) to sell the nproducts it carries on amazon.com and ClickBank has a sales nprogram called CBAdwords which operates in a similar fashion.

According my trusty Ouija board, it seems likely that most ncommercial hubs on the Internet will be shifting to this npropagation concept as time progresses...all of those individual npartner websites that carry the message/proposition will nconstitute the vast army of worker ants that keep the queen ant nalive and healthy.

From a pay per click marketing perspective, these programs make nbrilliant use of leverage while providing highly targeted nprospects for the paying advertiser.

There are, of course, some interesting things that occur as a nresult of all of this stuff. For example, consider what I call nthe "cross fertilization effect": Suppose a person goes to nyahoo.com and performs a search that leads them to one of my nwebsites that happens carry Google AdSense ads and that visitor nthen clicks on one of those ads...the net result is that Yahoo nnatural search provided Google pay per click with some revenue!
Aren't these fun times that we're living in?

As these programs continue to proliferate, the individual nwebmaster needs to exercise a little restraint and avoid the ntemptation to go overboard by plastering these ads all over your nwebsite and thereby diluting your own primary message/proposition nand confusing your hard earned visitor. When properly used, nthese ads are just ancillary or complementary content that you nare providing to enhance the information and opportunities that nyou are providing to your visitor...if something happens to nstrike a responsive chord with your visitor, you might make a nlittle pay per click money.

If properly used, these propagation programs can result in the nclassical "win-win" situation. However, if you over do it, this ncan quickly turn into a loss for you (the individual webmaster) nand a win for your pay per click partners that are distributing nthe ads. As in many things, moderation is important.

It's a constant sea of change, but the good things just keep on ngetting better! Stay alert, and light on your feet, and the nopportunities will just keep on coming your way.

The above are just some observations from "the peanut gallery", nbut I don't think I'm far off the mark about where things are nheading. With that, I'm off the soapbox and wishing you nsuccess in whatever you do online!