Article

We need technology simple enough to be powerful

Written by David King

Topic: Business ConsultingPublished January 31, 2019
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This post is a follow up to commitments I made in my last, “My upcoming Relativity Fest Tech Talk on … something …” As I sat at the keyboard, I thought some music might help get the creativity flowing.

I fired up the Pandora app on my phone. With a simple click, I selected a playlist and music filled my office. It only took another second or two for me to make the connection between that experience and this post. Music wasn’t always this easy. I’m old enough to remember cassette tapes, and the coolness of using dual cassette decks with auto-reverse to get over 2 hours of continuous music, but I’m not going to take you that far back with me. Let’s just go as far back as MP3 players…

There were many, many false starts before (and even after) the iPod and iTunes. Some were so bad, they now work as instant laugh lines. One example: at the end of “Guardians of the Galaxy 2,” one of Peter Quill/Star Lord’s crew members hands him a replacement for a recently destroyed Walkman and mixed tape: the Microsoft Zune – “It’s what everybody on Earth is listening to nowadays. It’s got 300 songs on it.”

More Info: https://www.icontrolesi.com/we-need-technology-so-simple-its-powerful/

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About the Author

In 1999, we founded iControl ESI around a single corporate account – a Fortune 50 global telecommunications equipment company that had seen exorbitant costs related to litigation support expenses.

https://www.icontrolesi.com/