Advertising one’s business is not the same anymore. With digitalization entering into our lives, everything has changed. People now no longer go for billboard advertisements as it is only visible to a certain group of people.

Thanks to the upsurge of digitalization, with which, the businessmen are reaching out to a larger audience group. Climbing up the ladder to reach the top is now possible through website building.

There are various ways through which a website can boost your income and make your business visible to uncountable population.

However, building a website is not just enough, as there are a lot of things involved- especially the “website design”.

Let’s see the best web design trends of 2019, that will help you to understand all the essentialities of building a website.

  1. Make Use Of The Gradients

We all are familiar with MS Powerpoint and this is the best tool for making the website appear more appealing. People now appreciate vibrant sites.

Play with colors and implement those gradients which make your website look enticing and worth navigating.

  1. Front Page Banner

Netizens hook into your site just to find the information they have been looking for. This is just a matter of a few seconds. And if they cannot find anything relevant to their search, then they will switch to your competitor’s site.

It’s always suggestible to go for the front page carousel. Put an ad of your best selling products or services as a rotating banner. This kind of advertisement directly grabs the visitor’s attention and they are enticed to know more.

  1. Introduce A Chatbot

Artificial Intelligence (AI) and its introduction have led to the websites coming up with smarter chatbots. People now appreciate instant help as nobody likes waiting for assistance.

A chatbot keeps the interested visitors intact on the web page for a longer time. So, it is important for you to make your website responsive.

  1. Make Use Of Engaging GIFs And Interactive Videos

Interactive videos always keep the visitors glued to your website. For instance, if you are selling food items, then show a video of lip-smacking food video.

But for that too, you need to follow a few rules. For instance, it’s better if you keep the video short. GIF’s are even better than videos, as these are more engaging and entertaining.

  1. Infographics Are Dominating The Websites

Your products and services might need some explanation which your website, as a whole, has lacked somewhere to provide. Here, infographics play an important role.

Infographics are the picture description of any information. It is just like a guide to your website or your business.

  1. Use Minimal Content

Making use of lesser content is the latest website trend now. Not only in the case of using content but also about other aspects which include the use of graphics, images, videos, gradients, and others.

You should not implement things too much. Stuffing your web page with unnecessary ornamentation makes it too complicated. In fact, your website looks simple and sophisticated if everything appears minimal and clear.  

Don’t you think it’s time to give your business a boost?

The secret behind a sucessful brand is- a simple and smart website design. Apart from following the major website trends of 2019, you can also implement your own idea. I 'm sure, you must have many. You just need to deliver it in an interesting way. Also, you need to keep in mind that the design ideas are transforming with each passing year. So, stay updated with the latest website trends and get your website upgraded from time to time.  

Author's Bio: 

Swarnendu De is the Co-founder of Innofied Solution, an Award Winning Apps, and Game Development company. Founded in 2012, Innofied is one of the fastest growing Software Development companies headquartered at Kolkata, with an extended R&D center in Pune and a client proximity center in Sacramento, CA. Innofied also owns two award-winning products AllRide Apps and MCommerce Apps that helps transport and retail industry with competence. Here, Swarnendu manages the Technical and Business Development Operations at Innofied. With over 10 years of industry experience, Swarnendu has also authored Backbone.js Patterns and Best Practices, published by Packt Publishing, UK.