Web Site Analytics

Definition - What does Web Analytics mean?  rnWeb analytics is a set of strategic methodologies implemented to maximize online and e-commerce events. Web analytics extracts and categorizes qualitative and quantitative facts to understand and review on-site and off-site patterns and tendencies. Analytic tactics and specifications differ dependant on organizational specifications.  rnComplete analytics should cover anything that you can track including site visitor to customer conversion ratios, response rates, average sale amounts, cost per new customer, average profit per sale, search engine traffic, social media referral traffic, web site referrers, sales and search engine rankings data.  rnWeb analytics methods were originally confined to on-site visitor research, but current devices successfully combine on and off-site data for enhanced web site analysis.   ·On-site Internet analytics: Crucial approaches to user data collection and report development are log-file and page tagging. When a visitor accesses a Web browser, JavaScript facilitates page tagging and third-party server communication. Log file analysis transfers data to a Web server to record all website transactions.   ·Off-site Web analytics: Measures likely and true webpage impact through site view options, page visibility and feedback, or buzz.

Web Site Analytics