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Web to Print Templates are the Bait and the Hook

Written by Kathyfawcett

Topic: Internet MarketingPublished May 2, 2011
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As Shutterfly finalizes details in their recent partnership with Tiny Prints, watchers and partakers of the web2print industry understand more fully that it really is all about the web to print templates. Print templates have become the grand prize for web 2 printers, and rightly so. It is not easy to build up a respectable template library. Template design is demanding and requires serious devotion and allocation of professional design abilities. Great print templates for design studios need more than just a pretty border; they are the result of programming static and editable fields, creating images that hold during upload, and attention to reliable text formatting. Tiny Prints and others get this, and so does PrintSites - the complete web 2 print software system for printers of every size. PrintSites delivers one of the most polished user experience of any web to print provider.  And the user experience is a highly sought after feature of any web interface. Most web 2 print providers have been reprimanded recently for not bringing their A game with their web to print software. PrintSites, on the flip side, is being singled out for their print design templates and studio. They recently added yet another print template designer to their team, who will focus solely on design quality on the PrintSites template library. Why? Because when customers can find the perfect print template for their marketing materials as well as for their birthday invitation, they will become loyal customers who will return again and again for web based design. Simultaneously, the development team at PrintSites is working on improving template upload speed and web design usability. A new feedback feature will allow print customers to make suggestions - even as far as requesting design ideas. As for Shutterfly, they are understandably elated at the prospect of working with the Tiny Prints team to expand their merchandising portfolio. But print professionals everywhere can jump into web to print with both feet with the surprisingly affordable PrintSites.

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About the Author

Kathy Fawcett is Content Strategist and SEM Director for PrintSites,which is a web to print software solution for the printing industry. She has 25 years in the advertising and marketing industry. Kathy Fawcett is a Clio Award-winning writer. You can email her at kfawcett@printsites.com