Website Design Determines if Potential Customers Will Stay or Bounce Off the Page

Website design plays a huge part in helping you get new customers and succeeding on the internet. If one wants to succeed commercially in that huge marketplace that is the World Wide Web then one needs to achieve many things.

The first thing is to have a website landing page that grabs the attention of the viewer. Just about all website visitors will be coming to your website as a result of a search engine inquiry and will be looking for something specific. The item, service or product they are looking for should be visible, clear and well described and illustrated.

This is vital because there is stiff competition for sales in just about every niche and if the item or service is not quickly visible, the visitor is likely to move on to the next website or bounce off the page, if they do not immediately find what they are looking for. According to some statistics, the average page visit is less than a minute (often less than 20 seconds) and the content is skimmed with less than 25% of it read. Then they either buy or bounce off the page (exit).

This is a pity because if whether you are selling products or services, and the search engine sent the visitor looking for those services or product, you may have lost the sale or potential client forever. They should immediately see the range of services and products you offer. Include clear concise descriptions with photo images, if possible without any background, and a clearly stated competitive price.

If your website is difficult to navigate and the prospective client cannot see what they want then you will soon lose them. If you are using a pay per click service such as Adwords then of course not only have you lost them but also it has actually cost you money to get them onto your website in the first place.

Website Design New Orleans will set up a clear and effective website that will encourage the visitors, who have typed keywords leading to your website and are thus psychologically ready to buy and spend some time on your website to make a purchase.

Now comes the next part. Not only do you have to have an attractive site you have to get the visitors to come. There are many ways to do this effectively; through organic searches is one way. Adwords are mentioned above and they are an effective if expensive way of driving traffic to your site as you are paying for the traffic whether you are getting sales or not.

However, it is important to be ranked high on the first few pages of the search engines. The most desirable slot is the first three positions of Page 1 for the niche you represent. To get there you need Search Engine Optimization which involves a large number of things such as building links, getting articles published, activity on the site all of which keep the web bots coming back to your site and continually re-indexing which keeps the website current and the page ranking high.

In conclusion then to be successful on the internet you need a good website design which encourages visitors to spend time and the longer they stay the more likely they are to buy what you are selling.