Do you the know the importance of exchanging links? Do you have a problem of getting links from other websites? Don't panic if you have a problem of linking your website to other websites and other websites linking to your website. I'm sure that by the time you complete reading this article today, you'll be far much knowledgeable than you were before. You'll know how to go about link exchange.

How do you go about exchanging links with other websites in a way that people who are visiting your website will not feel offended when they click them or the search engines may not degrade your website? This is the way forward...

1.) How to Outbound

You should acquire two to five outbound links from websites of good reputation (authoritative websites) that will enhance the experience of people who will be visiting your site. Many outbound links on your website will hurt your visitors. They'll distract your visitors and eventually they'll conclude, "So this website is all about link farms." What a bad comment to hear from your visitors about your website!

You're in control of outbound links. It is you who decides the websites to out link your website to. Search engines will penalize you for linking your website to websites that are of poor quality content or irrelevant content. Out link to websites that are non-competitive to your website's concept so that you don't end up losing targeted traffic to them.

If you find a website that offers superb content, approach the owner through an e-mail or phone. Explain to her that you really need to link her website with yours.

When you're including outbound links on your website, always open a new window. Why? The reason is that your website will remain underneath and your visitors will still be on your website. In your textual outbound link, indicate the words that "New window opens."

2.) How to Inbound

Many inbound links will greatly improve your website especially if they're from reputable sites. They'll generate more targeted traffic and this will see your online business growing each day. Your sales will increase since your website is receiving more targeted traffic each day.

Always remember to ask your reciprocal link exchange partners to include your keywords on their linking text on their websites. This will tell visitors that there is relevancy and it is worthy clicking the link.

Your website will also be easily found by the search engines when surfers are searching for information using those keywords. It is smart not to reciprocate links. But if your link partner is not comfortable linking your website without reciprocating, then you can link exchange.

If you receive requests from poor content sites to reciprocate links with, just refuse politely. There are quite a number of software programs to help you get reciprocal link exchange. They'll save you energy and time of doing the tedious manual job.

Lesson! Have few reputable outbound links and many inbound links.

Author's Bio: 

Visit Nikenya blog and start learning why we blog it all at Nikenya, what is a blog and the power of blogging. The author of this article is Joshua Nyamache and together with other staff members they are working on Nikenya website, a website that you connect with friends and read articles that contain useful information geared towards the attainment of self-improvement.