Running a call center company entails a professional telemarketer in order for the company to generate income. As these telemarketers (also widely known as call center agents or representatives) are considered to be the most important resource in telemarketing firms, it’s only imperative that these phone agents are trained well. That’s why it’s no longer unusual that telemarketing centers pay higher but they also expect nothing but the best from their employees.

So what makes an effective telemarketer? What are the standards of typical contact centers which defines a top-notch call center representative? Do you think you got what it takes to be one? Let’s find out…

• Possesses great listening skills. Professional phone marketers really have to be keen when it comes to what their client is saying. This is so in order for them to derive at the most suitable solution to their prospect’s budget and needs.

• Product knowledge is a must. This is a necessity for almost all expert telemarketers. In the first place, they should know what they are selling about in order for them to market it effectively. Not to mention that any well-informed agent could equip himself with the right answers if ever faced with questions from his clients. Telemarketers must have a clear grasp about what they’re offering for them to also generate a convincing conversation taken from the information gathered to earn the trust of their prospects.

• Excellent verbal communication. Marketing by phone involves selling or receiving calls that’s why voice is the primary capital to be considered as an asset. Naturally, anything said over the phone automatically represents the company they’re from. Selling conversation then comes easy with the aid of call scripts or guides for the telemarketers. These scripts help them sound more confident and business-like. Having the facility to speak well (complete with credible tone of voice) gives the impression on the decision makers that they’re actually conversing with qualified and expert sales people.

• A better understanding of the prospective client. In connection with having an ample knowledge about what they’re offering to the client, it’s also a plus factor if the call center representatives know their customers. This is to enable them to provide answers and solutions to their concerns.

• Timing is everything. A good telemarketer knows that timing is needed to go for that call. Knowing the best time to call, to pursue harder for that sale are effective practices to achieve sales goals.

Hiring expert telemarketers is one of the efficient ways for a winning marketing campaign. Therefore, it’s important to look for reputable b2b lead generation and appointment setting companies with competent phone marketers to effectively deliver the best targeted b2b sales leads.

Author's Bio: 

Belinda Summers is a professional telemarketer and appointment setter with extensive experience in generating qualified b2b sales leads for businesses through telemarketing. Learn more by visiting