What are the Impacts of Social Media in SEO after Panda and Penguin?

First came news of Panda having vanquished the mountain of content farms and then Penguin waded in to do away with the spam that ranked at the top of Google; Confused? Well, we are talking about the algorithm changes Google made to do away with spun and bogus content so that SEO went back to being clean and honest. Now, coming to how Panda and Penguin affected the social media marketing efforts, we have a fair bit to elaborate.

Let’s deal with the bird that has laid its egg of late first before moving to the harsh hug the bear gave spammers and black hatters.

• Social media is intricately connected to search engine optimization for sure. However, Penguin has been upset with consistent link builders or blog marketers and therefore, you actually need to be careful when you use either, for promoting your social media profile. The biggest change that Penguin and Panda have brought is the ability to recognize signals pointing to overstuffing.

• It has been a long time since firms promoted and marketed their sites socially using spam and false content that were merely ranked owing to high keyword densities and/or link spam. Might be time to get out of your comfort zones and check to see if your content for social media promotion has a density of more than two percent. If so, it is time to rethink your approach.

• Panda has created the great divide between good and bad sites. Gone are the days when the promoting of articles—on any site—was a profitable achievement. Panda and now, Penguin have ensured that links found in weak sites would not be valued or even counted. Keep track of where your blog links appear. You can’t take it for granted anymore—not if you want your social media rank to be at the top.

• For getting and maintaining a cool reputation on social media platforms, you can’t afford to just have “content”. You need to lace up your words with effective videos, images—in short—multimedia. With two major algorithm changes in a year’s time, we understand that Google is trying to get more quality instead of truckloads of material that lack real value.

The prime reason why Google has implemented these changes and placed so much importance on social media is its extreme desire to see results that come with users as a focus. Why else would content exist if it does not benefit internet users? The point being, using social media OR site content won’t bring superior results. Google now wants both to determine real businesses offering real value to real people. This might take time to be incorporating these new processes but where are you left if you make the choice of not incorporating them for your business?