Started your online store? Congratulations! This is one of the foundational steps to take giant leaps in your business. Having your own e-commerce store has now become an important component of success. However, many entrepreneurs forget one thing that no matter how well-designed your website is, it is not enough to get you noteworthy sales.

You might have gone through e-commerce store set up and started your own online business but certainly that it isn’t enough to increase sale. Starting an online store is the right step to business growth but if you are serious about growing your business fast it is imperative that you focus on marketing.

Following are some important marketing strategies for your online business:


Starting an online store and ignoring SEO is like giving an open invitation to loss of business revenue. Using an SEO optimized site will definitely improve the visibility of your site in a search engine’s organic results. This will enable you to attract more online consumers towards your business and increase sales.

When it comes to implementing an effective SEO technique for your site, make sure to use the right keywords for your business. The right keywords on your site will ensure that your e-commerce online store appears frequently in search engine results. This will eventually increase your sales online.

Add Reviews on Product Pages

Studies have shown that time and again that online buying decisions are influenced heavily by product reviews. Most online consumers view 1 to 3 reviews before making a purchasing decision. These reviews provide in-depth information from users of a specific product. No wonder including reviews on product pages is an important marketing tool that can work wonders for your business.
The power of positive customer reviews in terms of sales simply cannot be overlooked. So when you start e-commerce business, make sure there is provision for customers to add review to your site.

Make Best Use of Content Marketing

Want to improve rankings and attract more customers to your e-commerce store without spending a penny? If yes, implement content marketing without fail. Although it takes time to show results, content marketing can work wonders to boost your brand’s visibility online. So if you don’t want to spend any money on marketing after you Start online store, yet want to transform your business, go for content marketing. This strategy is all about publishing relevant content in the form of blogs, eBooks, etc., on your site and other online platforms. It helps to generate massive awareness about your business. Posting fresh, relevant content regularly has proved beyond doubt that it can help you gain a well-defined audience and increase sales.

Social Media Marketing

A large number of businesses today have been taking the help of social media for marketing. Social media marketing is another effective strategy to increase traffic to your site and eventually get more customers. Social media sites like Facebook and Instagram should not be used only for chatting; it can be used to drive organic traffic to your site. You can also do paid advertising on social media sites to get more visitors to your store.

Generate awareness of your business by posting relevant content on your social media account. In case you are offering festive discounts, advertise your special deals on social media to attract visitors to your customers. Most organizations today employ a paid + organic strategy to social media marketing.

Don’t Forget Email Marketing

Going through Store-setup and opening an online store will not give you any results if you ignore email marketing. Sending emails with the right message is still considered to be one of the most effective marketing strategies to build brand awareness. It provides an easy way to promote your business to existing customers as well as to a new audience. So if you want to sell stuff online, go for this strategy as it is cost-effective and often works. If your email content stands out in your customer’s inbox, it can definitely help to increase conversions.


This strategy involves promoting your business to bounced traffic who are consumers that have visited your website but haven’t purchased anything. This marketing technique is effective as it advertises your products to online shoppers who have visited your site previously.

Author's Bio: 

Arnaldo is an American writer for various digital news publications. After being in the e-commerce industry for more than 15 years, Arnaldo has a good understanding of what it takes to make an e-commerce business successful.