Superstar SRK along with the makers of most awaited film ‘Happy New Year’ are working hard to beat the chord in unusual ways with the people looking ahead of the release of film. When the trailer of film was officially released on Whatsapp, an application for instant messaging, the team has arrived with a new offbeat idea to introduce its music album. They played the event of music launch live on YouTube, a leading video sharing site, in order to generate an excitement. This Bollywood extravaganza is of high velocity and was started with the sizzling performance of singer Neeti Mohan on ‘Manva Laage’ which is really a superhit romantic song. It was really an amazing surprise which was performed on the song by Shillong Chamber Choir.

Shillong Chamber Choir and Neeti Mohan’s song was come after an entertaining and short performance by Sukhwinder who is fame singer of ‘Chhaiya Chhaiya’ and he sung ‘Satakli’ song. With his unique style, he was set the stage on fire. The music composers Shekhar and Vishal were also enjoying it with public. This Bollywood event was seriously amazing and unforgettable for the whole star cast of Happy New Year. When Sukhwinder was originally done, Baby Doll singing fame Kanika Kapoor and rapper Dr. Zeus were arrived with a new soulful performance.

On the striking song Lovely they have given a sneak peek and it is picturized originally on Deepika Padukone. Then the most anticipated and biggest performance of ‘India Waale’ song was arrived in the evening. The song was already launched at the time of trailer launch. It was shown once again at the event with and all the stars were dancing on the beats of this number. When all the dance performances were finished, the album cover was finally released. With the director, entire star cast and the team backstage to present the music, the album was introduced in very amazing style. They were chanting ‘Aabra ka Daabra’ to launch the music.

In the album cover, all the stars were featured along with Shah Rukh Khan in the middle. On the poster of a movie, it seems very common that all the stars are seen in same avatar. Deepika Padukone, the leading lady, looked glam diva in net golden saree. Male stars were dressed in formal bandgalaas and suites. Before the album launch, a press conference was held in which fans asked the questions through Twitter and they were taken along from the huge range of questions asked by the reporters. In short, the event was huge and simply unforgettable.

When the benchmark was simply high, the heavy expectations were seen among the audience about the film and they are expecting something bigger and entertaining as the launch event of music album. It will be more appealing to see whether it will create the waves or not. It is expected to be one biggest hit of this year and is ready to launch in cinemas in this Diwali, i.e. dated October 24.

Author's Bio: 

Umakant Sharma is an experienced writer. He has more than 6 years experience in online writing. He writes about Entertainment, Bollywood News Food, Technology, Business and Education.