Bulk SMS messaging is a legacy description for application-to-person SMS messaging services. It refers specifically to the sending of large number of SMS messages to the mobile phones of a predetermined group of recipients.

Today the application-to-person SMS messaging services have evolved to include bulk SMS messaging alongside the sending of single messages (such as one time passwords and delivery notifications), interactive messaging (such as group messaging services), and incoming number services (such as mobile marketing campaigns, voting or information lines).

A defining characteristic of bulk SMS messaging is that businesses and organizations can make use of one or more solutions to send and receive SMS messages, namely; a mobile phone application; software programmed, a web interface, or integrates an SMS API with their website or system. These bulk SMS messaging solutions interface with a service providers’ SMS gateway to ensure the delivery of messages to mobile phone numbers anywhere in the world. An SMS gateway acts as a relay between the mobile network operators and a wireless applications service provider. These SMS gateways allow for SMS traffic to distributed via a direct connection to the SMSC (Short Message Service Centre) of a mobile network operation and then onto a recipient’s mobile phone number.

Once you are already subscribed, you shall then be given access to their software where you can send text messages. In order to make it easier for you to send information to your target recipients, it is best to check if the interface is user friendly.
Consequently, one of the first things that you need to do is to build the group of recipients of your text messages by inviting them to join. Their approval to join is imperative and you should always remember that; aside from that, never add someone without prior consent to avoid problems ahead.
One way of taking advantage of its benefits for the advancement of your business is to use Bulk SMS in keeping your clients well informed regarding new updates and product promotions and deals that your company is planning to offer; thereby making them fully aware about your exciting deals and discounts in order for them to enjoy the benefits that you extend to them.
Always remember that you should never abuse it by doing massive advertising by using bulk SMS of your products which can only backfire and cause damage to your brand or company image; this will also compel members to unsubscribe to your bulk SMS group. However, this is very ideal for informational marketing; giving useful information to your customers that can significantly help build lasting business relationship with them..
As you keep on sending them useful information, your credibility among them shall also be improved; thereby giving you more sales and added income as a result of your bulk SMS activities.

The above "Bulk SMS Marketing Best Practices" provided by Dove Soft www.dove-soft.com if followed can help organizations achieve their SMS Marketing goals effectively with a lesser cost of customer acquisition.

Author's Bio: 

Young author Seema Jha have interest in finding and sharing ideas about a different way to promote business. In this topic, the author is writing about Bulk SMS Marketing Best Practices.

Dove Soft is a #1 Bulk SMS Marketing company in Mumbai, India provides flexible Bulk SMS packages to best suit individual client requirements. The company provides the bulk SMS service with a higher end interface to send & receive messages instantly.