What is Search Engine Optimization?

SEO (Search Engine Optimization) can seem complicated and be very overwhelming to learn, but if it is utilized correctly, it can yield massive results for a business.

So what is SEO?

SEO or search engine optimization involves a ton of factors, but at its bear-bone meaning, it is a form of marketing that allows your business to leverage powerful search engines like Google, Bing & Yahoo to gain more traffic, customers, revenue, or whatever goals may be.

In order to leverage search engines like google, you must understand the algorithms it uses to decide which results to share on the 1st, 2nd, 3rd, 4th … 54th …etc page list (known as SERP- Search Engine Results Page).

These results are always changing because google is always crawling and analyzing data and consistently updating its algorithms to improve. Luckily for us, who cannot read complex coded algorithms created by the world leading, software developing geniuses of our time, that we only need to know what factors affect the algorithms and can work from there. These factors include the organization of your website.
Some sub-factors of an organized website can include a sitemap, proper headings, tagged images and links that work. Some other factors can include keywords you have in your text, quantity, consistency & correctness of your business’ NAP (Name, Address, Phone #) across directories on the internet, the number of positive and negative reviews there are, the trust level of other pages and sites that have links to your site and vise versa, just to name a few. Learning and mastering all aspects of these may be near impossible for someone who is also running a business, but just the proper implementation of a few of them can yield huge results.
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