What Is The Difference Between Autoresponder Programs and Autoresponder Services

Many newcomers to the Internet marketing arenarnare not aware that rnthere is a vast difference between an autoresponder program rnand an autoresponder service.rnNot knowing the difference,rnthey often purchase the wrong type of autoresponder, and find out too rnlate that they have wasted money on a program that is useless to them. An autoresponder program is a program that is set up on your web server.rnThis is usually a free autoresponder that comes with rnyour web hosting account. rnMany people don’t like to use autoresponder services; rnso instead, they use an autoresponder program rnthat they have more control over. rnSome of those people don’t like the autoresponder programs rnthat come with their hosting accounts either rnand purchase autoresponder programs or rnscripts that must be installed on their web server. Other people are quite happy with using an autoresponder service. rnThis is a service that is usually paid for on a monthly or yearly basis. rnThe fees are ongoing, and everything is browser based. rnIn other words, you can set up your autoresponder messages rnand manage your opt-in list through your web browser,rnjust as you can with an autoresponder program rnthat is installed through your web hosting account. The difference is that the servicernruns on the autoresponder service’s web server,rnnot yours or your web hosts. Beginners are usually better off using an autoresponder service. rnThese services are very easy to understand and to use, rnand no technical knowledge is needed rnto set things up. rnAs a newcomer to the field, however, rnyou might be concerned about the costs of rnan autoresponder service. If this is the case, rnyou have the option of signing up with a free autoresponder service. Free services make their money by placing advertisements rnin each autoresponder message that you send out. rnSometimes these ads appear at the top of your messages, rnand sometimes they appear at the bottom. rnSome of the free services are simply an enticement rnto purchase the professional version, rnand have many of the more advanced features, such as tracking, disabled. More advanced users often choose to use autoresponder programs, rnsimply because they have more control over the autoresponder, rnand they don’t have to follow some of the stiffer rules rnimposed by autoresponder services, such as sending confirmation rnto each and every person who is entered into the autoresponders list. The autoresponder that you choose is strictly up to you, rnbut in most cases, rnan autoresponder service should suit your needs. rnIf you are unsure, look for a service that offers free signups, rnwith the option of upgrading to the professional paid version at a later date.