What makes you stand out in the multitude of social media?

Ever been with a group of people and is not a person who stands out above others? Ever wonder why exude such confidence? What became of that?

You might wonder ... What does this have to do with social media and marketing strategies? I think it has to be the same person in person as you are on Facebook, LinkedIn or Twitter. In congruence and out, in person or online, in your personal life and professional life, is one and the same. Character does not happen by osmosis or something going on and off depending on your situation. This happens because the election day after day after day in all areas of your life.

Here are eight disciplines to help you become a "superior" person to find their voice as the media in your business and a great tool for the transfer of all aspects of your life.

• Serving
Customers are not interested in being sold, are interested in a good relevant information that you are willing to offer as a service for free. If they see you as a person who is more interested in serving to make a sale once they are ready to buy, will buy from you.

• Understanding
It is important to understand the needs of our customers before they understand what we have to sell. As Stephen Covey says, "Seek to understand before being understood." We are willing to sell, because we really have a good product, but if it is something our customers need or want, who cares? Discipline to do a lot of questions until you are very clear on what the customer needs or wants before talking about your product / service at all.

• Presence
Be present. Have you ever entered a person and totally blow? You are shaking your hand and your eyes are looking through the room to someone else that you want to know? It makes you feel like you are not there. And with our busy lifestyles, it is difficult to eliminate from our mind and focus on being present with what we are doing at this time. Our mind is always thinking of something else out. Your customers can pick this up in an instant and run as fast. We want our customers think that is the only person in the world and we are totally focused on them. This is important with the way the answer to emails and messages and tweets. Be present and let them know you are totally focused on them!

• Excellence
Excellence is something we are committed in all you do. "The way that anything ... is the way to do everything." (Think about that for a while) This affects their self esteem / confidence and what you think of your business, more than anything else. People do not want to do business with someone who is "good" or "mediocre" or "not paying attention to every detail." They are paying for excellence. Be intense about it. If you do not provide excellence, then someone on the street will. Colossians says, "Whatever you do, do with all your heart ..." For media, which means your products and services are "superior" to its jurisdiction, which means that if a customer complains, over-deliver in solving the problem. Always good information to their benefit, not just put a blog post or what something is there. This means checking your emails, messages, tweets, to ensure that they respond quickly and not a week later. We could go on forever, but I think you get the idea.

• Responsibility
Be responsible for your actions, your decisions, their mistakes, their words. Blaming poor customer service as satisfactory or not products of another person will not solve the problem and you lose a customer. First recognize the problem is real and take responsibility to solve, no matter what ... no matter who is at fault. Any excuse or results ... can not have both. Another part of the responsibility is on time, every time. "At first it is time, time is late and late is unacceptable." Keep your commitments to social media ...

• Integrity
Integrity means always, always, always tell the truth and do the right thing (instead of being right) ... even when you think nobody is watching, even though it might cost you money or time. This item will make a loyal customer to the end and feel good yourself. Never, never, never, under any circumstances compromise our integrity.

• Be owner!
The book "212 degrees", says "Why would you enter into any activity other than a commitment to achieving its goal of this activity, not a desire to achieve, but a compromise." Sabotaging us all the time instead of having the discipline to keep going. T. Harv Eker says, "We are our own team. We are the owners, coaches, players and fans. We must win every game in life, but unfortunately, we are also to competition and let the competition win . That little voice inside us that says that "no good", "it was a silly goal for your business anyway", "is very difficult." These are your business goals. Just set the goals you know you will continue with "no matter what." Let's hear instead of the voice that says, "I know it's hard, but worth it." I promised my client that I will find a way to make it happen. "

• Respect
We've heard before. Treat others as you want to be treated. It is easy to respect people who respect us. That's not what I mean. I'm talking about people respect, even when they feel they deserve respect. I'm sure we can all relate to a moment of our professional and personal lives we've made a complete fool of ourselves, however, would have loved someone understood that he had a bad day and forgave us and treated us with respect. Perhaps a client is having a bad day, maybe they were abused someone else and lash out at you ... perhaps even publicly, in a social networking site. Maybe after a terrible review. I think that always responds back with respect. Perception is everything. If you see a wrong, although I was not, never mind. Their perception counts. Your job now is to change your perspective to be humble, apologize and do what you have to do to make it right. If you choose not to respond in kind, at least know you did the right thing.