What to look for in a graphic designer

You know that you will want to work with someone who will understand you and your business, with experience and a professional attitude. But there are hundreds of graphic designers in Kent alone, and choosing one to match your task and budget can be difficult.

These are the main points to look out for when choosing a graphic designer:

Portfolio - In the graphic design industry a portfolio is everything, so look for an online portfolio. Ideally this should include work which is similar to what you require. If you want brochures, signage or website design choose a studio with relevant skills, and skills which they are proud enough to show in a portfolio.

Many graphic designers profess to having a huge range of online and offline design skills, which may be the case, but the best way to find the quality of a studio’s work is by looking at previous work.

Look for a match of formal art qualifications and technical skills. It is of no use to hire a graphic designer with artistic ability but cannot transfer that onto a computer, just as it is not useful to use a graphic designer who can create technical projects which look unappealing artistically.

Business Skills - But design isn’t everything. You are likely to be looking for a design team which can create a strong business image, and not let artistic licence get in the way of purpose. Give prospective designers an insight to your deadline and budget and ask for examples of similar-sized projects. Graphic designers in Kent and across the UK should be able to give examples of how their marketing has translated into return on investment. Every aspect of a design should serve the purpose of communicating something to the viewer.

Attitude - Once you have a selection of possible graphic designers, arrange to meet them. Discuss your ideas and take note of the designer’s attitude. Make sure that your designer is personable and professional; you will have to be in regular contact with them. Look for someone creative too. It sounds obvious, but if your concepts are vague you will want someone motivated and enthusiastic in sharing ideas.

They shouldn’t however, be over-enthusiastic and create something which doesn’t fit your specification. Your designer should only offer ideas which match your brief.

Good graphic designers will tell you straight away if they cannot create the product which you require. They should be honest enough to admit that their skills in website design, InDesign or photography are not adequate.

Also look for someone with time to chat. If you feel rushed by a graphic designer it is unlikely they will have the time to keep checking your project back with you to gain feedback.

References - Graphic designers should be able to provide references. These may be on their website, in their portfolio, or you could ask for them and follow them up with a quick phone call.