Investors and analysts need to follow the stock market if they want to understand it. However, this is not as easy as it seems. Following the stock market can be a challenge because of so many unreliable sources. In addition, investors are aware of tricks companies use to confuse them in case of negative earnings.

Our site is a reputable source for news on upcoming earnings for the most important companies. We provide a report and analysis on the latest earnings while letting you know when to expect subsequent releases, such as the Apple earnings date.

What is earnings season?
The earnings season is one of the most anticipated periods in the stock market for investors, analysts, and companies alike. During this period, publicly traded companies release their financial reports to the general public. The release is a requirement of US law. The financial reports show investors how the company is performing. As a result, it allows them to make informed decisions on whether to sell their stock, buy more from the same company or move to another.

Most companies follow the traditional calendar to set their fiscal year-end. However, other companies might adjust theirs in response to their business needs hence the difference in earnings release dates.

Why do you need to know about upcoming earnings?
Knowing when a company plans to release its financial reports is vital as an investor. We keep you up to date on earnings dates, notify you on whether to expect delays, and announce new releases.

A delay can signal bad news for investors. Many companies opt to move their reports when they have negative earnings to hours when very few investors watch. With our help, you could spot such tricks and decide in advance whether to keep your stock or sell out.

How we can help
The information relayed in earnings reports can be complex to decode, especially if you are new to the stock market. We bring you news on the latest report as well as an analysis of what it all means. We can also spot tricks companies can use to fool you into thinking they are doing well.

Tricks companies use to hide negative earnings
One trick companies can use is strategically timing their release. The timing doesn’t always have to be in the form of a delay. While a majority prefers to release negative earnings after hours when few investors are paying attention, others release their earnings together with a large number of companies. They do this to minimize focus on their bad report. Others may announce good news amidst reports of negative earnings to make you think that all is well.

Some companies try to emphasise the good parts of their report while minimizing the negative. They do this to trick a lazy reader into ignoring the company’s failings.
Other companies could add earnings from the current quarterly to their report to boost their profits while neglecting to mention the costs of future quarterlies.
Although a company is required to give all its financial information to the public, some of them are known to cloak the bad elements of their reports. The company places the data they don’t want the public seeing at the bottom of the report.

These manipulation attempts are why investors need credible sources that guide them through what to look for when looking through a report.

We provide honest and expert analysis of earnings reports to our readers. Our articles are credible sources for the latest news on the stock market. Follow us to learn about the Apple earnings date and other upcoming earnings.

Author's Bio: is owned and published by StockEarnings, Inc ("SE"). SE is not an investment adviser or a broker-dealer. SE is not your financial adviser and does not provide any individualized investment advice to you. You should perform your own independent research on potential investments and consult with your financial adviser to determine whether an investment is appropriate given your financial needs, objectives, and risk appetite. Readers are advised that this publication is issued solely for informational purposes and should not be construed as an offer to sell or the solicitation of an offer to buy any security.